AdRoll Data Integration | Retargeting Analytics

Connect AdRoll and let AI agents query retargeting performance, audience segments, and conversion data alongside 1,000+ other marketing sources.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Adroll

Which AdRoll campaigns had ROAS above 4.0 this month, and what's the total spend?

Three campaigns exceeded 4.0 ROAS: your Retargeting - Cart Abandoners delivered 5.2x ROAS on $8,400 spend with 437 conversions, Prospecting - Lookalike Audiences hit 4.6x ROAS on $12,100 spend with 558 conversions, and Dynamic Product Ads achieved 4.3x ROAS on $6,800 spend with 291 conversions. Combined, these three campaigns spent $27,300 and generated $118,590 in attributed revenue.

What's the cost per conversion trend for my top AdRoll audience segments over the past 90 days?

Your Cart Abandoners segment shows the strongest efficiency trend, dropping from $28.50 to $19.20 cost per conversion (a 33% improvement), while Website Visitors 30-Day decreased from $42.10 to $35.80 (down 15%). Your Engaged Email List segment remained stable at $22-24 per conversion, and Lookalike Audiences improved from $51.30 to $44.60 (down 13%).

Trusted by data-driven teams

1,000+

Integrations

200+

Adroll Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect AdRoll to your data infrastructure

Improvado connects to AdRoll APIs for automated extraction of retargeting campaign performance, audience data, and conversion metrics. The integration eliminates manual CSV exports by pulling campaign data, creative performance, and cost information automatically. Fresh data appears in your warehouse within hours of campaign activity. Historical retargeting data imports ensure complete visibility into audience engagement patterns.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Adroll API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Adroll through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified retargeting data across platforms

The Marketing Common Data Model (MCDM) normalizes AdRoll data with Facebook, Google, and other retargeting platforms. Campaign metrics, audience segments, and conversion events align automatically for comprehensive analysis. Cross-platform retargeting performance becomes visible when data shares consistent structure and definitions. Attribution modeling improves when all touchpoints use standardized metrics.

AdRoll API v1 · API key · hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from Adroll

Object	Fields
Campaign	spend impressions clicks conversions CPA CTR status
Ad Group	spend impressions clicks CPC conversions conversion_rate
Ad	spend impressions clicks CTR conversions creative_type
Conversion	conversion_time conversion_value order_id conversion_type

How it works

From connection to autonomous action in three steps

Connect

Authenticate Adroll via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.

Ask

Your AI agent queries Adroll in natural language. Trends, anomalies, cross-channel comparisons — one conversation.

Act

The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.

Use Cases

What teams ask their AI agent about Adroll

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Compare AdRoll retargeting performance with Facebook and Google across audience segments

Your AI agent analyzes Adroll data and delivers actionable insights — automatically, in seconds.

4 hrs → 12 min

Improvado Agent Cross-channel

Optimize retargeting budgets using cross-channel customer lifetime value and conversion data

Your AI agent analyzes Adroll data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Create executive reports showing retargeting impact on overall marketing funnel performance

Your AI agent analyzes Adroll data and delivers actionable insights — automatically, in seconds.

3 hrs → 18 min

AI Agent Access

Your agent doesn't just read AdRoll — it optimizes retargeting budgets

Read

The agent reads comprehensive AdRoll data including campaign-level spend, impressions, clicks, conversions, and ROAS across all retargeting and prospecting initiatives, plus audience segment performance breakdowns with cost per conversion, CTR, and engagement metrics by device, geography, and time period. It accesses dynamic product ad performance, attribution data across conversion windows, and creative-level metrics to identify which ad variations drive the strongest response rates.

Write

The agent writes custom data exports combining AdRoll metrics with other marketing channels for unified performance dashboards, creates scheduled reports comparing audience segment efficiency across weekly or monthly intervals, and generates executive summaries with ROAS trends and budget allocation recommendations. It builds automated data pipelines that sync AdRoll conversion data to your data warehouse, CRM, or business intelligence platforms for cross-channel attribution analysis.

Monitor

The agent monitors AdRoll campaigns for performance anomalies like sudden ROAS drops or cost per conversion spikes above your target thresholds, sending immediate alerts to Slack or email when intervention is needed. It tracks audience segment fatigue by detecting declining CTR or rising CPCs over time, flags underperforming campaigns that fall below benchmark efficiency metrics, and notifies you when high-value retargeting segments show conversion rate improvements worth scaling with additional budget.

AI agents query campaign performance, creative metrics, and audience data directly from AdRoll. They calculate cross-channel customer lifetime value, compare retargeting ROI against Facebook and Google, and identify which audience segments drive conversions. Agents automate budget recommendations by correlating AdRoll conversion data with your full marketing funnel.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · Adroll

You

AdRoll campaigns with ROAS above 4.0?

Query result

Campaign	Spend	ROAS
Retargeting - Cart Abandoners	$8,400	5.2x
Prospecting - Lookalike Audiences	$12,100	4.6x
Dynamic Product Ads	$6,800	4.3x
Retargeting - Product Viewers	$9,200	4.1x
Engaged Email List	$5,600	4.0x

Improvado connected AdRoll → synced ads data

You

Cost per conversion trend by audience segment?

Report exported

5 items · sent to Slack

Destinations

Send Adroll data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Adroll as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What AdRoll data does Improvado extract?

Improvado extracts campaign performance, audience metrics, creative data, conversion tracking, and cost information. The integration includes impression volumes, click-through rates, and retargeting funnel metrics. Historical data covers your complete AdRoll campaign history.

How often does AdRoll data refresh in my warehouse?

Data updates every 3 hours by default, with customizable refresh schedules based on campaign optimization needs. More frequent updates are available for high-volume accounts requiring real-time insights. Campaign changes appear in your warehouse within 20 minutes.

Can I analyze AdRoll data alongside other retargeting platforms?

Yes, the Marketing Common Data Model standardizes AdRoll with Facebook Ads, Google Ads, and other retargeting platforms. Audience performance, conversion metrics, and campaign data align automatically. Cross-platform retargeting analysis requires no additional data preparation.

Does the integration capture AdRoll audience segmentation data?

Audience segment performance includes engagement rates, conversion metrics, and cost efficiency by segment type. The integration tracks dynamic retargeting performance, lookalike audience results, and custom segment effectiveness. Audience growth and overlap metrics enhance targeting optimization.

What destinations work with AdRoll data integration?

Improvado sends AdRoll data to BigQuery, Snowflake, Redshift, Azure Synapse, and other major warehouses. Visualization platforms like Tableau, Power BI, and Looker access processed data immediately. Both cloud and on-premise data destinations are supported.

How does Improvado handle AdRoll conversion attribution?

Conversion data includes post-click and post-impression attribution from AdRoll campaigns with revenue values. The integration maps conversion events to standardized metrics for cross-platform attribution analysis. CRM and analytics data enhance retargeting conversion accuracy.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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Put an AI agent on your Adroll today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.

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