Pinterest Ads Integration for Visual Marketing ROI

Connect Pinterest Ads and let AI agents query Pin performance, shopping metrics, and audience data alongside 1,400+ other marketing sources.

1,400+ data sources
Any warehouse or BI tool

improvado.io/agent · Pinterest Ads

Improvado Agent

Connected to Pinterest Ads

Which of my Pinterest campaigns have the lowest CTR this month?

Your Awareness - Skincare campaign has a 0.41% CTR with 287,300 impressions but only 1,178 clicks. It's spending $8,340 with a 1.9x ROAS—well below your 3.2x average.

Pause that campaign and reallocate the budget to my top performer

Paused Awareness - Skincare and increased daily budget for Retarget - Cart Abandoners from $180 to $450. Projected monthly savings: $6,240 with an estimated $18,900 additional revenue at current 5.8x ROAS.

Trusted by data-driven teams

1,400+

Integrations

200+

Pinterest Ads Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect Pinterest Ads integration seamlessly

Improvado connects directly to Pinterest Ads API to extract campaign performance, audience data, and Pin-level analytics. The integration pulls data automatically on your chosen schedule—hourly, daily, or custom intervals. You get access to impression data, engagement metrics, conversion tracking, and shopping catalog performance without manual exports. Data flows directly into your warehouse or BI platform with complete campaign hierarchy preserved.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Pinterest Ads API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,400+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Pinterest Ads through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified social commerce data analysis

Improvado's Marketing Common Data Model (MCDM) standardizes Pinterest Ads metrics with other social platforms like Facebook, Instagram, and TikTok. Campaign performance, audience segments, and conversion data align automatically across all your social channels. This normalization enables comprehensive social commerce analysis and eliminates data silos. Compare cost-per-acquisition across platforms or analyze audience overlap between Pinterest and other social campaigns in unified dashboards.

Pinterest API v5 · OAuth 2.0 · hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from Pinterest Ads

Object	Fields
Campaign	spend impressions clicks ctr cpc conversions status
Ad Group	spend impressions clicks cpm bid_amount status
Ad	spend impressions clicks ctr pin_id
Pin Promotion	saves closeups link_clicks video_views engagement_rate

How it works

From connection to autonomous action in three steps

Connect

Authenticate your Pinterest Ads account in seconds. Improvado automatically normalizes campaign structures, ad group metrics, and conversion data alongside 1,400+ other marketing and sales sources for unified analysis.

Ask

Ask questions in plain English about your Pinterest performance. Surface CTR, CPC, total conversions, video views, Pin clicks, outbound clicks, and ROAS across campaigns, ad groups, and audience segments instantly.

Act

The agent pauses underperforming campaigns, adjusts budgets and bids, duplicates high-performing ad groups, and updates audience targeting rules in Pinterest Ads. Every write operation is logged with timestamps, user attribution, and full governance trails.

Use Cases

What you can answer with Pinterest Ads data

Each question maps to a report Improvado pulls from Pinterest Ads, with the fields it uses.

Which campaigns earn checkout value for their spend?

The Analytics report carries spend, checkouts and order value at the level you choose. Divide order value by spend for each campaign.

Report

Analytics

Fields

Campaign Name
Spend
Conversions (Checkout)
Order Value (Checkout)

Are our saves and outbound clicks paid or earned?

Saves and outbound clicks come split into paid and earned. Compare the two for each campaign.

Report

Analytics

Fields

Paid Saves
Earned Saves
Paid Outbound Clicks
Earned Outbound Clicks

How far do people watch our video Pins?

Video starts and plays at 25, 50, 75, 95 and 100 percent are reported. Divide each by starts to see where viewers drop off.

Report

Analytics

Fields

Total Video Starts
Total Video Played At 25%
Total Video Played At 50%
Total Video Played At 100%

Reports and fields as listed in the Improvado platform on 3 October 2026. Up to 730 days of history. Click, view and engagement attribution windows are set per extract.

AI Agent Access

Your agent doesn't just read Pinterest — it correlates Pin engagement with sales

AI agents query impression data, engagement metrics, and conversion tracking across campaigns. They compare Pinterest shopping ad ROAS against Facebook and Google, analyze demographic conversion rates, and track influence on e-commerce sales. Agents automatically spot which Pin formats drive revenue across your social commerce mix.

Explore MCP →

Read

Pull campaign performance, ad group metrics, spend, impressions, clicks, CTR, CPC, CPM, total conversions, conversion value, ROAS, video views, Pin clicks, saves, outbound clicks, and audience breakdowns from your Pinterest Ads account.

Write

Pause or activate campaigns and ad groups, update daily budgets and bid amounts, duplicate ad sets, modify audience targeting parameters, and adjust campaign objectives directly through natural language commands in any MCP client.

Monitor

Set alerts for ROAS drops below thresholds, CTR declines, budget pacing anomalies, conversion rate changes, cost per acquisition spikes, and daily spend limits. Receive notifications when campaigns underperform or audiences exhaust in real time.

Improvado Agent · Pinterest Ads

You

Show campaigns with spend over $5k and ROAS below 2.5x last 30 days

Underperforming Campaigns

Campaign	Spend	ROAS
Awareness - Skincare	$8,340	1.9x
Prospecting - Home Decor	$6,780	2.1x
Interest - Fashion Q4	$11,290	2.3x
Broad - New Arrivals	$5,420	1.7x
Shopping - Seasonal	$7,140	2.4x

5 campaigns · $38,970 total spend · avg 2.08x ROAS

You

Pause all five campaigns and send summary to marketing@brand.com

Campaigns Paused

Estimated savings: $38,970/mo · Summary sent

Works with

ClaudeChatGPTCursorGeminiAny MCP Client

Destinations

Send Pinterest Ads data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Pinterest Ads as one of 1,400+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,400+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What Pinterest Ads metrics does Improvado extract?

Improvado extracts impressions, clicks, saves, conversions, spend, CTR, CPC, CPA, and engagement rates from Pinterest Ads. The integration also pulls Pin performance data, audience demographics, and shopping catalog metrics. Custom conversion events and Pinterest tag data are included when configured.

How often does Pinterest Ads data sync?

Pinterest data syncs automatically based on your schedule—hourly, daily, or custom intervals. Most teams choose daily syncs for campaign reporting and hourly for active optimization periods. Historical data is available for up to 2 years depending on your Pinterest Ads account history.

Can I combine Pinterest data with other social media platforms?

Yes, Improvado normalizes Pinterest metrics with Facebook, Instagram, TikTok, and 1,400+ other marketing platforms. Campaign performance, audience data, and conversion metrics align automatically through the Marketing Common Data Model. This enables cross-platform social media analysis in your preferred BI tool.

Does the integration include Pinterest shopping ads data?

Yes, Improvado extracts complete Pinterest shopping ads data including product catalog performance, shopping conversion metrics, and product group analytics. The integration also pulls dynamic retargeting campaign data and shopping audience insights. Product-level performance data connects to your e-commerce platforms for full funnel analysis.

What data destinations work with Pinterest integration?

Improvado loads Pinterest data into BigQuery, Snowflake, Redshift, Azure Synapse, and major BI platforms. The integration supports direct connections to Tableau, Power BI, Looker, and other visualization tools. Data can flow to multiple destinations simultaneously for different team needs.

How does Improvado handle Pinterest API changes?

Improvado monitors Pinterest API updates and adapts automatically to maintain data flow continuity. The platform handles authentication refreshes, endpoint changes, and new metric additions without requiring action from your team. You receive notifications about any significant changes or new available data points.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff Lee

Head of Social, Media Buy, Influencer & Marketing Data, ASUS

Read story

“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc Cerniglio

Insights & Automation Manager, Chacka Marketing

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