Automated ETL platform for enterprise marketing analytics

Stop wasting your tech team's time on tedious data entry and/or API management for the sake of marketing data. Eliminate labor intensive and costly bottle necks.

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Join hundreds of market leaders on the data-driven side of revenue operations.

Infinitely scalable
No engineering required
No learning curve
Enterprise SLA

Connect any marketing platforms in minutes

Over 180 connectors empower your marketing team to use their favorite
tools to map data, build and visualize custom reports and more.

Centralize marketing data to get insights you can finally trust

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Improvado streamlines data from 500+ marketing sources to normalize it and merge it into a single data view. With all insights in a single tab, you can spot all of the strengths and weaknesses of your current campaigns. 

The finance team will get to see spend data. The marketing team will get to see performance by brand, by product, by geo, including channels, audiences and creatives. The brand manager will get to see engagement and awareness and more.

Use cases

Data integration

Connect and manage all your marketing data sources in one platform in the cloud or on-premise. Improvado provides a set of connectors to more than 200 data sources and makes them connected in a few clicks.

My marketing data is never right after I pull it out of the platform;

My marketing data is never right after I pull it out of the platform;

My marketing data is never right after I pull it out of the platform;

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Data transformation

Improvado offer approach with data consolidation on the fly. Combine, map and normalise data to produce a comprehensive data set for your marketing activities.

Automated recipes

Full lineage of transformation at your hands

300+ Point-and-click functions

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Explore Impovado's data integration capabilities

Improvado is built to plug into your current and future tech stack — it will always send your data exactly where you want it. Streamline agile decision making that may have been previously restricted by departmental and data platform silos.

Ready-to-use recipes

Recipe is a chain of data transformations that
only need to be set up once.

SOC 2 Type II

Auditing procedure that ensures secure management of data.


Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.

Complies with California Consumer Privacy Act (CCPA)

Yes, I want a demo

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In this demo, we help you to solve every day challenge:

My marketing data is never right after I pull it out of the platform;

I have multiple business units in multiple regions and they are all looking at different data;

I can’t pull custom metrics or certain more detailed metrics out of Facebook or Google Analytics;

I can’t accurately compare Facebook & Google data - they are disparate so I don’t know what channel is driving more revenue;

I need a dashboard to display all my marketing data in one spot;

I have to wait on another team to prepare my data for me;

I want to gain competitive advantage and make an impact here but I don’t know how I’m so busy;

Contact us
to elevate your marketing ROI

Free onboarding
Free marketing stack analysis