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Automated ETL platform for enterprise marketing analytics

  • Zero engineering required
    Enterprise SLA
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Trusted by the world's most data-driven businesses

Connect any marketing platforms in minutes

Over 180 connectors empower your marketing team to use their favorite
tools to map data, build and visualize custom reports and more.

Centralize marketing data to get insights you can finally trust

Improvado streamlines data from 200+ marketing sources to normalize it and merge it into a single data view. With all insights in a single tab, you can spot all of the strengths and weaknesses of your current campaigns. 

The finance team will get to see spend data. The marketing team will get to see performance by brand, by product, by geo, including channels, audiences and creatives. The brand manager will get to see engagement and awareness and more.

Use cases

How Improvado consolidates data from multiple regions

Maintaining brand presence may be tricky when aiming at multiple regions. Improvado helps to gather data from multiple markets in your data warehouse.

Google Analytics reports without sampling

Making decisions based on sampled data can have a detrimental effect on your marketing performance. Improvado helps you build 100% accurate reports from Google Analytics by pulling data on a daily basis. This allows you to prevent sampling errors and deliver accurate reports to your clients.

Revenue generated by email

Email is one of the most efficient revenue channels. Granular analytics can help you achieve better results and speed up your experiments. Automate your email reporting with Improvado.

Attribution modelling

Optimise your marketing campaigns for the growth of leads, minimising CPA or CPI, and not fail to reach revenue growth. Not all leads are equal in terms of revenue. Attribution models help to overcome that constraint by attributing every touch point to revenue.

Cost of acquisition analysis

Growth marketing is all about experimentation. Running as many experiments as possible and making decisions fast is crucial if you want to achieve sustainable growth. All of that is barely possible if your team has to build CPA, CPI or CPL reports manually. Improvado helps companies to automate marketing reporting and speed up their decision-making processes.

eCommerce Analytics

Deep dive into eCommerce analytics with Improvado. Reduce 90% of the manual work and get more insights from your data. You can also automate product performance, ads, SEO and email efficacy reports.

ROMI (return on marketing investment) analytics

ROMI (return on marketing investment) is a crucial piece of marketing analytics. Marketing teams that optimise ad campaigns based on ROMI tend to achieve up to 40% better results. With Improvado, you can streamline all your marketing data, along with transactions from analytical platforms or your CRM.

Explore all use cases

Data integration

Connect and manage all your marketing data sources in one platform in the cloud or on-premise. Improvado provides a set of connectors to more than 200 data sources and makes them connected in a few clicks.

My marketing data is never right after I pull it out of the platform;

My marketing data is never right after I pull it out of the platform;

My marketing data is never right after I pull it out of the platform;

Learn more

Data transformation

Improvado offer approach with data consolidation on the fly. Combine, map and normalise data to produce a comprehensive data set for your marketing activities.

Automated recipes

Full lineage of transformation at your hands

300+ Point-and-click functions

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Explore Impovado's data integration capabilities

Ready-to-use recipes

Recipe is a chain of data transformations that
only need to be set up once.

A future-proof stack

Improvado is built to plug into your current and future tech stack — it will always send your data exactly where you want it. Streamline agile decision making that may have been previously restricted by departmental and data platform silos.

Stop wasting your tech team's time on tedious data entry and/or API management for the sake of marketing data. Eliminate labor intensive and costly bottle necks.

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Gain deeper insights into marketing data

Zero engineering required
Enterprise SLA

Yes, I want a demo

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In this demo, we help you to solve every day challenge:

My marketing data is never right after I pull it out of the platform;

I have multiple business units in multiple regions and they are all looking at different data;

I can’t pull custom metrics or certain more detailed metrics out of Facebook or Google Analytics;

I can’t accurately compare Facebook & Google data - they are disparate so I don’t know what channel is driving more revenue;

I need a dashboard to display all my marketing data in one spot;

I have to wait on another team to prepare my data for me;

I want to gain competitive advantage and make an impact here but I don’t know how I’m so busy;

Improvado solutions

Effortless Performance Marketing Analytics

Effortless Performance Marketing Analytics

Get more out of your Programmatic efforts. Analyze data across different channels to pull meaningful insights and improve ROI.

Food & Beverages

Marketing analytics ETL platform for the food and beverage industry

Improvado is a full-fledged ETL system that helps businesses stay on top of their clients’ tastes and preferences

Entertainment

Marketing data pipeline for entertainment companies

Drive accurate insights from your raw marketing data and make wise business decisions with Improvado’s ETL system.

Gaming

Automated marketing analytics for game development companies

A fresh look at your gaming audience. Know what channels bring gamers to your product and build a comprehensive portrait of your audience.

Human Resources

Automated marketing analytics for the human resource industry

Streamline marketing analytics processes with an automated data pipeline. Improvado helps you make smarter decisions and optimize campaigns.

Insurance and Finance

Automated marketing analytics for insurance and finance companies

Make smarter marketing decisions and attract more customers with an automated marketing data pipeline.

Healthcare

Marketing Analytics for Healthcare & Wellness Companies

Capture, integrate and analyze data across different channels and audience segments pull meaningful insights and improve ROI.

Education

Marketing Analytics Automation for Educational Institutions

Improvado is the missing puzzle piece in marketing analytics that lets educational organizations focus on their primary tasks instead of manual data operations.

Ecommerce & Retail

Automated e-commerce marketing platform

Optimize your marketing processes with new insights extracted from your advertising and sales data.

Engineering and IT

A marketing ETL platform for the Engineering and IT industry

Centralize and align all your marketing data across channels using Improvado to get quality insights into your marketing performance.

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Effortless Performance Marketing Analytics

Get more out of your Programmatic efforts. Analyze data across different channels to pull meaningful insights and improve ROI.

Food & Beverages

Improvado is a full-fledged ETL system that helps businesses stay on top of their clients’ tastes and preferences

Entertainment

Drive accurate insights from your raw marketing data and make wise business decisions with Improvado’s ETL system.

Gaming

A fresh look at your gaming audience. Know what channels bring gamers to your product and build a comprehensive portrait of your audience.

Human Resources

Streamline marketing analytics processes with an automated data pipeline. Improvado helps you make smarter decisions and optimize campaigns.

Insurance and Finance

Make smarter marketing decisions and attract more customers with an automated marketing data pipeline.