Effortless Data Integration and Marketing Analytics
- Zero engineering required
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Integrate marketing data across the organization to provide meaningful context to every stakeholder. Role specific views allow you to manage access in a way that corresponds to your business needs.
The finance team will get to see spend data. The marketing team will get to see performance by brand, by product, by geo, including channels, audiences and creatives. The brand manager will get to see engagement and awareness and more.
Properly attribute every touch point of your customer journey across marketing, sales, and product. Improvado helps to embrace the complexity and solve value attribution.
Measure the impact that marketing has on company revenue by combining revenue data with spend and conversions.
Combine conversion analytics from your website or mobile application with spends to understand CPA of every channel.
View spend and performance data across multiple channels in realtime.
Unify all your marketing and sales data into a single source of truth in the cloud or on-premise. with a set of connectors to more than 200 data sources.
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Build data-pipelines without a single line of code. Use Improvado transform to perform anywhere from simple to complex data transformations your business need.
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Improvado is built to plug into your current and future tech stack — it will always send your data exactly where you want it. Streamline agile decision making that may have been previously restricted by departmental and data platform silos.
Stop wasting your tech team's time on tedious data entry and/or API management for the sake of marketing data. Eliminate labor intensive and costly bottle necks.
