Effortless Data Integration and Marketing Analytics
Zero engineering requiredEnterprise SLA
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Integrate marketing data across the organization to provide meaningful context to every stakeholder. Role specific views allow you to manage access in a way that corresponds to your business needs.
The finance team will get to see spend data. The marketing team will get to see performance by brand, by product, by geo, including channels, audiences and creatives. The brand manager will get to see engagement and awareness and more.
Making decisions based on sampled data can have a detrimental effect on your marketing performance. Improvado helps you build 100% accurate reports from Google Analytics by pulling data on a daily basis. This allows you to prevent sampling errors and deliver accurate reports to your clients.
Email is one of the most efficient revenue channels. Granular analytics can help you achieve better results and speed up your experiments. Automate your email reporting with Improvado.
Optimise your marketing campaigns for the growth of leads, minimising CPA or CPI, and not fail to reach revenue growth. Not all leads are equal in terms of revenue. Attribution models help to overcome that constraint by attributing every touch point to revenue.
Growth marketing is all about experimentation. Running as many experiments as possible and making decisions fast is crucial if you want to achieve sustainable growth. All of that is barely possible if your team has to build CPA, CPI or CPL reports manually. Improvado helps companies to automate marketing reporting and speed up their decision-making processes.
Deep dive into eCommerce analytics with Improvado. Reduce 90% of the manual work and get more insights from your data. You can also automate product performance, ads, SEO and email efficacy reports.
ROMI (return on marketing investment) is a crucial piece of marketing analytics. Marketing teams that optimise ad campaigns based on ROMI tend to achieve up to 40% better results. With Improvado, you can streamline all your marketing data, along with transactions from analytical platforms or your CRM.
View spend and performance data across multiple channels in realtime.
Unify all your marketing and sales data into a single source of truth in the cloud or on-premise. with a set of connectors to more than 200 data sources.
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Build data-pipelines without a single line of code. Use Improvado transform to perform anywhere from simple to complex data transformations your business need.
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Improvado is built to plug into your current and future tech stack — it will always send your data exactly where you want it. Streamline agile decision making that may have been previously restricted by departmental and data platform silos.
Stop wasting your tech team's time on tedious data entry and/or API management for the sake of marketing data. Eliminate labor intensive and costly bottle necks.
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