Fully Automated & Customized Marketing Analytics

Centralize marketing data to get insights you can finally trust

Improvado streamlines data from 500+ marketing sources to normalize it and merge it into a single data view. With all insights in a single tab, you can spot all of the strengths and weaknesses of your current campaigns.

The finance team will get to see spend data. The marketing team will get to see performance by brand, by product, by geo, including channels, audiences and creatives. The brand manager will get to see engagement and awareness and more.

Use cases

How Improvado consolidates data from multiple regions

Maintaining brand presence may be tricky when aiming at multiple regions. Improvado helps to gather data from multiple markets in your data warehouse.

Google Analytics reports without sampling

Making decisions based on sampled data can have a detrimental effect on your marketing performance. Improvado helps you build 100% accurate reports from Google Analytics by pulling data on a daily basis. This allows you to prevent sampling errors and deliver accurate reports to your clients.

Revenue generated by email

Email is one of the most efficient revenue channels. Granular analytics can help you achieve better results and speed up your experiments. Automate your email reporting with Improvado.

Attribution modelling

Optimise your marketing campaigns for the growth of leads, minimising CPA or CPI, and not fail to reach revenue growth. Not all leads are equal in terms of revenue. Attribution models help to overcome that constraint by attributing every touch point to revenue.

Cost of acquisition analysis

Growth marketing is all about experimentation. Running as many experiments as possible and making decisions fast is crucial if you want to achieve sustainable growth. All of that is barely possible if your team has to build CPA, CPI or CPL reports manually. Improvado helps companies to automate marketing reporting and speed up their decision-making processes.

ROMI (return on marketing investment) analytics

ROMI (return on marketing investment) is a crucial piece of marketing analytics. Marketing teams that optimise ad campaigns based on ROMI tend to achieve up to 40% better results. With Improvado, you can streamline all your marketing data, along with transactions from analytical platforms or your CRM.

Paid search analytics

Your single source of truth for paid search campaigns. Analyze spend, generated revenue, and ROI: from platforms to keywords.

Data integration

Connect and manage all your marketing data sources in one platform in the cloud or on-premise. Improvado provides a set of connectors to more than 200 data sources and makes them connected in a few clicks.

My marketing data is never right after I pull it out of the platform;

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Data transformation

Improvado offer approach with data consolidation on the fly. Combine, map and normalise data to produce a comprehensive data set for your marketing activities.

Automated recipes

Full lineage of transformation at your hands

300+ Point-and-click functions

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Explore Impovado's data integration capabilities

Improvado is built to plug into your current and future tech stack — it will always send your data exactly where you want it. Streamline agile decision making that may have been previously restricted by departmental and data platform silos.

Data Extraction & Loading

Unify all your marketing and sales data into a single source of truth in the cloud or on-premise. with a set of connectors to more than 500 data sources.

Data Transformation

Build data-pipelines without a single line of code. Use Improvado transform to perform anywhere from simple to complex data transformations your business need.

Marketing Common Data Model

With Marketing Common Data Model (MCDM) you can standardize all your marketing data, regardless of source, to make it equally useful across the enterprise.