Effortless Data Integration
for Marketing teams

Data integration and preparation at scale

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Effortless Data Integration and Marketing Analytics

  • Zero engineering required
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Trusted by the world's most data-driven businesses

Connect any marketing platforms in minutes

Over 180 connectors empower your marketing team to use their favorite
tools to map data, build and visualize custom reports and more.

Empower your business with meaningful
marketing
data

Integrate marketing data across the organization to provide meaningful context to every stakeholder. Role specific views allow you to manage access in a way that corresponds to your business needs.

The finance team will get to see spend data. The marketing team will get to see performance by brand, by product, by geo, including channels, audiences and creatives. The brand manager will get to see engagement and awareness and more.

Use cases

Multi-Channel Attribution Analytics

Properly attribute every touch point of your customer journey across marketing, sales, and product. Improvado helps to embrace the complexity and solve value attribution.

ROMI (Return on Marketing Investment)

Measure the impact that marketing has on company revenue by combining revenue data with spend and conversions.

Track Marketing Performance (CPA, ACV, etc.)

Combine conversion analytics from your website or mobile application with spends to understand CPA of every channel.

Cross-Channel Analytics

View spend and performance data across multiple channels in realtime.

Explore all use cases

Data integration

Connect and manage all your marketing data sources in one platform in the cloud or on-premise. Improvado provides a set of connectors to more than 200 data sources and makes them connected in a few clicks.

My marketing data is never right after I pull it out of the platform;

My marketing data is never right after I pull it out of the platform;

My marketing data is never right after I pull it out of the platform;

Learn more

Data transformation

Improvado offer approach with data consolidation on the fly. Combine, map and normalise data to produce a comprehensive data set for your marketing activities.

Automated recipes

Full lineage of transformation at your hands

300+ Point-and-click functions

Learn more

Explore Impovado's data
integration capabilities

Explore Impovado's data
integration capabilities

Ready-to-use recipes

Recipe is a chain of data transformations that
only need to be set up once.

A future-proof stack

Improvado is built to plug into your current and future tech stack — it will always send your data exactly where you want it. Streamline agile decision making that may have been previously restricted by departmental and data platform silos.

Stop wasting your tech team's time on tedious data entry and/or API management for the sake of marketing data. Eliminate labor intensive and costly bottle necks.

Outcomes

My marketing data is never right after I pull it out of the platform;

My marketing data is never right after I pull it out of the platform;

My marketing data is never right after I pull it out of the platform;

My marketing data is never right after I pull it out of the platform;

My marketing data is never right after I pull it out of the platform;

Meaningfull marketing data

Case 1

My marketing data is never right after I pull it out of the platform;

My marketing data is never right after I pull it out of the platform;

You're in great company

Data-driven culture
Reduce marketing reporting time by %90
Business performance enhancement and ROI
Schedule a demo
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Gain Deeper Insights Into Marketing Data

Zero engineering required
Professional services included

Yes, I want a demo

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In this demo, we help you to solve every day challenge:

My marketing data is never right after I pull it out of the platform;

I have multiple business units in multiple regions and they are all looking at different data;

I can’t pull custom metrics or certain more detailed metrics out of Facebook or Google Analytics;

I can’t accurately compare Facebook & Google data - they are disparate so I don’t know what channel is driving more revenue;

I need a dashboard to display all my marketing data in one spot;

I have to wait on another team to prepare my data for me;

I want to gain competitive advantage and make an impact here but I don’t know how I’m so busy;

Improvado solutions

Education

Marketing Analytics for Higher Education Institutions

Acquire More Prospective Students and Automate Your Marketing Analytics

Effortless Performance Marketing Analytics

Effortless Performance Marketing Analytics

Get more out of your Programmatic efforts. Analyze data across different channels to pull meaningful insights and improve ROI.

Healthcare

Marketing Analytics for Healthcare & Wellness Companies

Capture, integrate and analyze data across different channels and audience segments pull meaningful insights and improve ROI.

Ecommerce & Retail

Effortless Ecommerce Marketing Analytics

Gain clarity into the customer journey for both online and brick-and-mortar.

Agencies

Effortless Agency Reporting

Every client. Every campaign. On every channel. The full picture in one dashboard.

IT and Developers

Simple ETL built for data teams

A platform for rapidly moving data wherever you want it to go.

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Education

Acquire More Prospective Students and Automate Your Marketing Analytics

Effortless Performance Marketing Analytics

Get more out of your Programmatic efforts. Analyze data across different channels to pull meaningful insights and improve ROI.

Healthcare

Capture, integrate and analyze data across different channels and audience segments pull meaningful insights and improve ROI.

Ecommerce & Retail

Gain clarity into the customer journey for both online and brick-and-mortar.

Agencies

Every client. Every campaign. On every channel. The full picture in one dashboard.

IT and Developers

A platform for rapidly moving data wherever you want it to go.