The #1 solution for marketing analytics leaders
Understand the full path that omnichannel consumers follow — across devices, across media — so you can see which channels are creating value.
Integrate marketing data across the organization to provide meaningful context to every stakeholder. Role specific views allow you to manage access in a way that corresponds to your business needs. The finance team will get to see spend data. The marketing team will get to see performance by brand, by product, by geo, including channels, audiences and creatives. The brand manager will get to see engagement and awareness and more.
Improvado is built to plug into your current and future tech stack — it will always send your data exactly where you want it. Streamline agile decision making that may have been previously restricted by departmental and data platform silos.
Stop wasting your tech team's time on tedious data entry and/or API management for the sake of marketing data. Eliminate labor intensive and costly bottle necks.
Over 180 integrations empower your marketing team to use their favorite
tools to map data, build and visualize custom reports and more.
Improvado is an ETL platform that extracts data from various data sources, transforms the data, and loads the results to a final destination.
We have over 180 integrations and counting and can build out new integrations upon request.
Improvado pulls sales and marketing data at many granular dimensions such as campaign level, geo level, ad level, keyword level, etc. With this approach, marketers can identify actionable insights based on their dataset.