Attribution modelling

Optimise your marketing campaigns for the growth of leads, minimising CPA or CPI, and not fail to reach revenue growth. Not all leads are equal in terms of revenue. Attribution models help to overcome that constraint by attributing every touch point to revenue.

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Build custom data-pipelines with Improvado Transform

Ready-to-use library of pre-built attribution models

Analytics platforms supported

Combine the customer journey with revenue from your CRM

If you store deals in a database, you can connect it

Build reports on the visualisation platform of your choice

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Out-of-the-box solution for your advanced marketing use case

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