Adjust API Data Integration | Mobile Attribution Data
Connect Adjust API and let AI agents query mobile attribution, install metrics, and user engagement data alongside all your marketing channels.
Key Takeaways Automate Adjust API data extraction and loading
Improvado connects directly to Adjust's API to extract mobile attribution data, install metrics, campaign performance, and user engagement data. Our platform pulls data from all your Adjust apps without manual CSV exports or dashboard screenshots. Data refreshes automatically on your schedule with configurable lookback windows. Setup requires only your Adjust API token and takes under 10 minutes.
Normalize mobile data with Marketing Common Data Model
Improvado transforms Adjust metrics using our Marketing Common Data Model (MCDM) for consistency with other marketing platforms. Install rates, cost per install, and lifetime value align with data from Facebook Ads, Google Ads, and 500+ other sources. This standardization enables true cross-channel mobile marketing analysis. Compare Adjust attribution data against ad spend and revenue in unified dashboards.
Data objects and fields Improvado extracts from Adjust API
| Object | Fields |
|---|---|
| Deliverables | app tracker tracker_name date installs clicks impressions cost revenue |
| Events | app event_token event_name date events revenue currency |
| Cohorts | app tracker_name cohort_date period installs revenue sessions events |
| Callbacks | app activity_kind created_at adid tracker tracker_name campaign adgroup creative country device_type os_name revenue currency event_token |
| Cost | network_name campaign adgroup creative date cost clicks impressions installs ecpi roas |
From connection to autonomous action in three steps
Connect
Authenticate with Adjust API via secure OAuth. Improvado normalizes campaign data, ad spend, installs, events, and cohorts alongside 1000+ other marketing sources for unified analysis and action.
Ask
Ask about Adjust campaigns, ROAS, CTR, impressions, clicks, installs, revenue events, cohort retention, SKAdNetwork data, or fraud metrics. Get instant answers in natural language from your attribution data.
Act
The agent pauses underperforming campaigns, adjusts budgets, updates event tokens, creates new trackers, modifies attribution windows, and configures postbacks in Adjust. Every write operation is logged with full audit trail and governance controls.
What teams ask their AI agent about Adjust API
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Analyze mobile user acquisition costs across all channels and attribution models
Your AI agent analyzes Adjust API data and delivers actionable insights — automatically, in seconds.
Optimize campaign budgets using real-time install data and lifetime value metrics
Your AI agent analyzes Adjust API data and delivers actionable insights — automatically, in seconds.
Create executive mobile marketing reports with attribution and revenue data
Your AI agent analyzes Adjust API data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Adjust — it tracks every install back.
Read
Pull campaign performance metrics including spend, impressions, clicks, installs, CTR, CPI, revenue events, ROAS, cohort data, SKAdNetwork conversions, fraud rejections, and attribution windows from Adjust API in real-time.
Write
Update campaign budgets and pacing, pause or activate campaigns, create and modify tracker URLs, configure event tokens, adjust attribution settings, update postback URLs, and manage cost data in Adjust.
Monitor
Monitor for ROAS drops below thresholds, CPI spikes above benchmarks, install volume anomalies, fraud rate increases, attribution discrepancies, budget pacing issues, and SKAdNetwork conversion delays with automated alerts and recommended actions.
AI agents query install attribution, user retention, and lifetime value to calculate true mobile acquisition costs by campaign and channel. They compare Adjust install data with web conversion metrics to identify cross-device user journeys. Agents automatically detect attribution discrepancies between Adjust and ad platform reporting.
| Campaign | Installs | CPI |
|---|---|---|
| Android_Search_Brand | 8,432 | $2.14 |
| GPlay_UAC_Tier1 | 6,791 | $3.87 |
| Android_Display_Lookalike | 5,209 | $4.52 |
| Android_Video_Prospecting | 4,638 | $5.91 |
| Retarget_Android_Premium | 3,124 | $2.96 |
Send Adjust API data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Adjust API as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What data does Improvado extract from Adjust API?
How does Adjust data sync frequency work?
Can I combine Adjust data with ad platform spend data?
Does Improvado support multiple Adjust apps?
What warehouses and BI tools work with Adjust data?
How quickly can I start analyzing Adjust data?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Adjust API today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.