Connect AppsFlyer Data — Mobile Attribution Clarity
Connect AppsFlyer and let AI agents query mobile installs, in-app events, and attribution data alongside web analytics.
Key Takeaways Connect AppsFlyer integration
Improvado connects to AppsFlyer using secure API credentials and data locker access. The platform extracts install data, in-app events, cohort reports, and fraud protection metrics automatically. Data refreshes run hourly to capture mobile attribution changes in near real-time. Raw data and aggregated reports both sync based on your configuration.
Unified mobile marketing analytics
Improvado's Marketing Common Data Model standardizes AppsFlyer attribution data with other mobile platforms like Adjust and Branch. Install sources, event names, and user journey stages align automatically across attribution providers. Your mobile data combines seamlessly with web analytics, advertising platforms, and CRM systems for complete customer journey analysis.
Data objects and fields Improvado extracts from AppsFlyer
| Object | Fields |
|---|---|
| Install | media_source campaign adset ad country_code install_time attributed_touch_type af_siteid |
| In-App Event | event_name event_revenue event_revenue_usd appsflyer_id event_time is_receipt_validated contributor_1_media_source |
| Cohort Report | cohort_date cohort_day retention revenue arpu paying_users |
| Aggregate Performance | media_source campaign date impressions clicks installs cost ecpi roi |
| Retargeting Conversion | media_source campaign retargeting_conversion_type conversion_time attributed_touch_time is_primary_attribution |
From connection to autonomous action in three steps
Connect
Authenticate your AppsFlyer account in seconds. The agent automatically normalizes campaign metrics, attribution data, and cohort analytics across 1000+ integrated sources for unified querying.
Ask
Ask about installs, ROAS, LTV, retention curves, attribution windows, or cost per event in plain English. The agent surfaces campaign spend, impressions, clicks, conversions, and in-app events instantly.
Act
The agent pauses underperforming campaigns, adjusts daily budgets, updates attribution links, creates new postbacks, and modifies cost models in AppsFlyer. Every write operation is logged with timestamps and user attribution for full governance.
What teams ask their AI agent about AppsFlyer
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Combine AppsFlyer mobile installs with Facebook Ads spend to calculate true mobile acquisition cost
Your AI agent analyzes AppsFlyer data and delivers actionable insights — automatically, in seconds.
Merge mobile attribution data with web analytics for complete cross-device user journey mapping
Your AI agent analyzes AppsFlyer data and delivers actionable insights — automatically, in seconds.
Create unified mobile performance dashboards combining AppsFlyer with ad network data
Your AI agent analyzes AppsFlyer data and delivers actionable insights — automatically, in seconds.
Your agent maps mobile installs to ad spend across every network
Read
Pull campaign performance metrics including spend, impressions, clicks, installs, ROAS, LTV, retention rates, in-app events, cohort data, attribution breakdowns, and conversion funnels from AppsFlyer in real time.
Write
Update campaign budgets and bid strategies, pause or activate campaigns, modify attribution links and postbacks, adjust cost models, create new tracking URLs, and configure event mapping directly in AppsFlyer.
Monitor
Monitor ROAS thresholds and alert when campaigns drop below targets, track anomalies in conversion rates or cost per install, flag attribution discrepancies, and notify on budget pacing issues or unusual spend patterns.
The AI agent queries install data, in-app events, cohort reports, and fraud metrics from AppsFlyer in near real-time. It can calculate true mobile acquisition cost by matching installs with ad network spend and identify cross-device user journeys. Ask it to compare retention rates by traffic source or find which campaigns drive the highest lifetime value users.
| Campaign | ROAS | Spend |
|---|---|---|
| Fitness_Video_iOS | 5.7x | $3,240 |
| Gaming_UAC_Android | 4.9x | $5,890 |
| Shopping_Search_Tier1 | 4.2x | $7,120 |
| Social_Lookalike_iOS | 3.8x | $2,470 |
| Display_Retarget_Web | 3.4x | $1,980 |
Send AppsFlyer data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with AppsFlyer as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What AppsFlyer data does Improvado extract?
How quickly does AppsFlyer data appear in Improvado?
Can I combine AppsFlyer with other mobile attribution platforms?
Does Improvado support AppsFlyer raw data exports?
Where can AppsFlyer data flow from Improvado?
How does Improvado handle AppsFlyer data privacy requirements?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your AppsFlyer today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.