Connect AppsFlyer Data — Mobile Attribution Clarity
Mobile install data, in-app events, and cohort analytics flow directly to your warehouse. Track user acquisition costs across all channels.
Top performer: Brand campaigns at 8.1x ROAS.
Connect AppsFlyer integration
Improvado connects to AppsFlyer using secure API credentials and data locker access. The platform extracts install data, in-app events, cohort reports, and fraud protection metrics automatically. Data refreshes run hourly to capture mobile attribution changes in near real-time. Raw data and aggregated reports both sync based on your configuration.
From connection to autonomous action in three steps
Connect
Authenticate AppsFlyer via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries AppsFlyer performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Extract All Your Marketing Data from AppsFlyer
AppsFlyer has emerged as the mobile measurement industry standard because it empowers advertisers with unbiased and transparent attribution analytics.
Our AppsFlyer connector is a marketing API integration that will connect your AppsFlyer account to your preferred marketing tools. This will enable you to automate the process of importing your AppsFlyer data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales. Once you've set up the integration, our AppsFlyer connector runs in the background, allowing you to seamlessly add some automation to your marketing efforts. The data is automatically sent to your preferred analytics software or marketing tool, just as it is with your other integrations. Now you can use Improvado to connect it to all of the other advertising platforms that you use and the data warehouse or BI tool of your choice.
Unified mobile marketing analytics
Improvado's Marketing Common Data Model standardizes AppsFlyer attribution data with other mobile platforms like Adjust and Branch. Install sources, event names, and user journey stages align automatically across attribution providers. Your mobile data combines seamlessly with web analytics, advertising platforms, and CRM systems for complete customer journey analysis.
What teams ask their AI agent about AppsFlyer
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Combine AppsFlyer mobile installs with Facebook Ads spend to calculate true mobile acquisition cost
Your AI agent analyzes AppsFlyer data and delivers actionable insights — automatically, in seconds.
Merge mobile attribution data with web analytics for complete cross-device user journey mapping
Your AI agent analyzes AppsFlyer data and delivers actionable insights — automatically, in seconds.
Create unified mobile performance dashboards combining AppsFlyer with ad network data
Your AI agent analyzes AppsFlyer data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read AppsFlyer — it acts on it
Read
Pull metrics, dimensions, and trends from AppsFlyer — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor AppsFlyer through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send AppsFlyer data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with AppsFlyer as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your AppsFlyer today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.