ROMI (return on marketing investment) analytics

ROMI (return on marketing investment) is a crucial piece of marketing analytics. Marketing teams that optimise ad campaigns based on ROMI tend to achieve up to 40% better results. With Improvado, you can streamline all your marketing data, along with transactions from analytical platforms or your CRM.

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Extract ad spend data from

Combine with conversions from

Enrich reports with deals, revenue and churn from your CRM

If you store deals in a database, you can connect it

Build ROMI reports on the visualisation platform of your choice

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Out-of-the-box solution for your advanced marketing use case

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