Use case

ROMI (return on marketing investment) analytics

ROMI (return on marketing investment) is a crucial piece of marketing analytics. Marketing teams that optimise ad campaigns based on ROMI tend to achieve up to 40% better results. With Improvado, you can streamline all your marketing data, along with transactions from analytical platforms or your CRM.

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Extract ad spend data from

  • Facebook Ads
  • Google Ads
  • AdRoll
  • Display&Video360
  • YouTube
  • Instagram
  • Taboola


Combine with conversions from

  • Google Analytics
  • Mixpanel
  • Adobe Analytics
  • AppsFlyer
  • Adjust


Enrich reports with deals, revenue and churn from your CRM

  • HubSpot
  • Pipedrive
  • SalesForce


If you store deals in a database, you can connect it

  • Snowflake
  • MongoDB
  • PostgreSQL
  • databricks
  • Google BigQuery


Build ROMI reports on the visualisation platform of your choice

  • Google Data Studio
  • Tableau
  • Looker
  • Sisense
  • Qlik
  • Metabase


Build custom data pipelines using Improvado Transform

Ingredients

Data schema is pre-defined
Dimensions & metrics are unified across all plaforms
Get a free dashboard in Google Data Studio.

Extract ad spend data from

  • Facebook Ads
  • Google Ads
  • AdRoll
  • Display&Video360
  • YouTube
  • Instagram
  • Taboola


Combine with conversions from

  • Google Analytics
  • Mixpanel
  • Adobe Analytics
  • AppsFlyer
  • Adjust


Enrich reports with deals, revenue and churn from your CRM

  • HubSpot
  • Pipedrive
  • SalesForce


If you store deals in a database, you can connect it

  • Snowflake
  • MongoDB
  • PostgreSQL
  • databricks
  • Google BigQuery


Build ROMI reports on the visualisation platform of your choice

  • Google Data Studio
  • Tableau
  • Looker
  • Sisense
  • Qlik
  • Metabase


Build custom data pipelines using Improvado Transform

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Extract ad spend data from

Data schema is pre-defined
Dimensions & metrics are unified across all plaforms
Get a free dashboard in Google Data Studio.

Combine with conversions from

Data schema is pre-defined
Dimensions & metrics are unified across all plaforms
Get a free dashboard in Google Data Studio.

Enrich reports with deals, revenue and churn from your CRM

Data schema is pre-defined
Dimensions & metrics are unified across all plaforms
Get a free dashboard in Google Data Studio.

If you store deals in a database, you can connect it

Data schema is pre-defined
Dimensions & metrics are unified across all plaforms
Get a free dashboard in Google Data Studio.

Build ROMI reports on the visualisation platform of your choice

Data schema is pre-defined
Dimensions & metrics are unified across all plaforms
Get a free dashboard in Google Data Studio.

Let's talk

Have questions about our products, support services, or anything else? Let us know and we'll get back to you.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.