Improvado

About AdRoll

AdRoll is a retargeting and prospecting platform for advertisers.

Publishes cross-channel ad campaigns to over 500 ad exchanges, including Facebook, Twitter, Instagram, and Google.
Has proprietary real-time bidding algorithm, so you don’t overpay for ad space or placement.
Offers prospecting tool so you can find and market to new audiences who match your current ones.
Allows for automation and high data portability.

About Google Display & Video 360

Google Display & Video 360 (previously known as DoubleClick Bid Manager, before July 2018 rebranding) is a demand-side-platform that enables marketers to manage their reservation, programmatic, and programmatic guaranteed campaigns across display, video, TV, audio, and other channels, all in one place. It is organized around five integrated modules (Campaigns, Audiences, Creatives, Inventory, and Insights) that work together to let you:

Collaborate more efficiently across teams;
Maintain control over your marketing investments;
Deliver marketing powered by Google’s latest machine learning, with automated bidding and inventory recommendations.

That's the thing that Google says and that's true. But what if you will use Improvado to connect, match and compare data from this data source - and a data from other two hundred sources that Improvado supports?