Google Display&Video 360 integration with Improvado

Google Display & Video 360 (previously known as DoubleClick Bid Manager, before July 2018 rebranding) is a demand-side-platform that enables marketers to manage their reservation, programmatic, and programmatic guaranteed campaigns across display, video, TV, audio, and other channels, all in one place. It is organized around five integrated modules (Campaigns, Audiences, Creatives, Inventory, and Insights) that work together to let you:

• Collaborate more efficiently across teams;
• Maintain control over your marketing investments;
• Deliver marketing powered by Google’s latest machine learning, with automated bidding and inventory recommendations.

That's the thing that Google says and that's true. But what if you will use Improvado to connect, match and compare data from this data source - and a data from other two hundred sources that Improvado supports?

By connecting Recurly to Improvado, marketers are now able to monitor their campaign performance and gain valuable insights at the deepest level.

• Go beyond the Google Display & Video 360 dashboards and ask any question you want about your advertising data.
• Calculate your total spend across all of your campaigns.
• Analyze how each of your campaigns have performed based on any parameter.
• Combine data from your website, mobile app or servers with your Google Display & Video 360 data to analyze multi-step conversion paths.

With Improvado you can ETL your data in your data warehouse or BI in minutes. Improvado does not require any technical skills to operate. You can sync your data over with just a few clicks.

• 300+ Connectors to empower your marketing team;
• Upload analysis-ready data directly to your data warehouses ETL;
• Visualize marketing reports using your favorite BI (business intelligence) tools;
• Our support team is always available to help you along the way. We also have helpful tutorials and templates to assist you.

Every platform uses different words to describe its metrics. What one platform calls “impressions” another calls “imps” and another calls “views.” This is a major hassle for marketers who want to combine and analyze the data they’ve gathered from multiple platforms. Instead of diving into analytics, they waste 90% of their time just preparing the data for analysis, resulting in hours of productive time lost.

With Improvado, you get analysis-ready data with unified naming across all platforms. You always have access to the raw data and unified reports should you need them. This flexibility allows you to get answers faster and uncover more valuable insights.

‍

You can explore an extensive overview of the full list of all common report types by providers in Improvado Data Dictionary
‍
This list includes such fields as metrics, properties, dimensions, etc.
‍
Talk to our experts to get more details on it.