Display & Video 360 + Improvado: Creative Performance
Connect DV360 and let AI agents query programmatic performance, bid responses, and inventory costs across all your campaigns.
Key Takeaways Connect DV360 integration automatically
Improvado connects to Google Display & Video 360 via API to extract programmatic campaign performance, inventory costs, audience insights, and creative metrics. Our platform automatically syncs data every hour, capturing bid responses, win rates, and viewability across all your programmatic campaigns. The integration handles complex data structures including deal-specific performance and cross-exchange inventory analysis without manual SDF uploads.
Unified programmatic advertising data
DV360 data gets standardized through Improvado's Marketing Common Data Model, aligning programmatic metrics with data from other DSPs like Amazon DSP and The Trade Desk. Inventory sources, audience segments, and creative formats use consistent naming across all programmatic platforms. This unified approach enables accurate cross-DSP performance comparison and holistic programmatic strategy optimization.
Data objects and fields Improvado extracts from Google Display & Video 360
| Object | Fields |
|---|---|
| Campaign | cost impressions clicks conversions revenue status budget |
| Insertion Order | spend impressions clicks CTR conversions pacing budget |
| Line Item | cost impressions clicks active_view_viewable_impressions conversions bid_strategy status |
| Creative | impressions clicks CTR cost active_view_measurable_impressions |
| Advertiser | total_cost total_impressions total_clicks total_conversions currency_code |
From connection to autonomous action in three steps
Connect
Authenticate Google Display & Video 360 via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Google Display & Video 360 in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
What teams ask their AI agent about Google Display & Video 360
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare DV360 performance against Amazon DSP and Trade Desk in unified dashboards
Your AI agent analyzes Google Display & Video 360 data and delivers actionable insights — automatically, in seconds.
Optimize programmatic budgets using consolidated inventory costs and performance data
Your AI agent analyzes Google Display & Video 360 data and delivers actionable insights — automatically, in seconds.
Generate executive reports combining DV360 with social and search advertising spend
Your AI agent analyzes Google Display & Video 360 data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read DV360 — it optimizes programmatic spend
Read
Your agent reads comprehensive DV360 campaign reports including impressions, clicks, conversions, viewable impressions, video quartile completion rates, reach and frequency metrics, audience segment performance, inventory source breakdowns, deal ID performance, creative rotation stats, and cross-device attribution data. It accesses insertion order pacing, line item delivery status, bid strategy performance, and granular dimensions like site, app, exchange, geography, device, and daypart.
Write
The agent writes custom performance exports combining DV360 programmatic data with other marketing channels, generates automated weekly executive summaries highlighting top and bottom performing deals, and creates scheduled insertion order pacing reports. It builds dynamic dashboards showing real-time campaign delivery, inventory quality scores, and audience overlap analysis formatted for your BI tools or stakeholder presentations.
Monitor
Your agent continuously monitors campaign delivery against flight dates and budget pacing, tracks viewability scores and invalid traffic rates across inventory sources, and detects anomalies in CTR, completion rates, or CPM fluctuations. It triggers alerts when private marketplace deals underperform open exchange benchmarks, when specific creatives show declining engagement, or when conversion rates drop below historical averages by more than 15%.
AI agents query bid responses, win rates, inventory costs, viewability, and audience performance from all programmatic campaigns. They can compare DV360 efficiency against Amazon DSP and Trade Desk, identify which inventory sources deliver best ROAS, and calculate true programmatic costs including data fees. Agents automate budget reallocation based on real-time win rate and conversion patterns.
| Campaign | CTR | Spend |
|---|---|---|
| Premium Lifestyle Audience | 1.89% | $18,450 |
| Tech Enthusiast Retargeting | 1.56% | $14,220 |
| High-Intent B2B Display | 1.02% | $14,650 |
| Mobile Video Prospecting | 0.94% | $22,180 |
| Cross-Device Sequential | 0.83% | $11,940 |
Send Google Display & Video 360 data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Google Display & Video 360 as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What DV360 metrics does Improvado extract?
Can I get line item and creative level data from DV360?
Does Improvado support DV360 custom bidding data?
How often does DV360 data refresh in my data warehouse?
What data warehouses support DV360 integration?
Can I track cross-device campaigns in DV360 data?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Google Display & Video 360 today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.