Data sources

Google Display & Video 360

Google Display&Video 360 integration with Improvado

Spot Google Display&Video 360 data Insights before others do. Simply connect your data to Improvado

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4.5

200+ Pre-built connectors

Zero engineering required

Highly optimized loading

Enterprise SLA

Google Display & Video 360 (previously known as DoubleClick Bid Manager, before July 2018 rebranding) is a demand-side-platform that enables marketers to manage their reservation, programmatic, and programmatic guaranteed campaigns across display, video, TV, audio, and other channels, all in one place. It is organized around five integrated modules (Campaigns, Audiences, Creatives, Inventory, and Insights) that work together to let you:

Collaborate more efficiently across teams;
Maintain control over your marketing investments;
Deliver marketing powered by Google’s latest machine learning, with automated bidding and inventory recommendations.

That's the thing that Google says and that's true. But what if you will use Improvado to connect, match and compare data from this data source - and a data from other two hundred sources that Improvado supports?

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Google Display & Video 360

Available Metrics & Dimensions

You can explore an extensive overview of the full list of all common report types by providers in Improvado Data Dictionary
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This list includes such fields as metrics, properties, dimensions, etc.
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Talk to our experts to get more details on it.

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Collaborate more efficiently across teams;
Maintain control over your marketing investments;
Deliver marketing powered by Google’s latest machine learning, with automated bidding and inventory recommendations.

Google Display & Video 360

Available Metrics & Dimensions

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Automate cross-channel data normalization

Every platform uses different words to describe its metrics. What one platform calls “impressions” another calls “imps” and another calls “views.” This is a major hassle for marketers who want to combine and analyze the data they’ve gathered from multiple platforms. Instead of diving into analytics, they waste 90% of their time just preparing the data for analysis, resulting in hours of productive time lost.

With Improvado, you get analysis-ready data with unified naming across all platforms. You always have access to the raw data and unified reports should you need them. This flexibility allows you to get answers faster and uncover more valuable insights.

Display active ad creatives on your dashboard

Control what creatives are being run or monitor them on your dashboard. Streaming active creatives directly to your database presents many opportunities to increase your marketing efficacy.

Combine data from multiple sources

Over 200+ connectors empower your marketing team to use their favorite tools to map data, build and visualize custom reports and more.

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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D

Regional Digital Manager

Read the case study

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Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

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Google Display&Video 360 integration with Improvado

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Combine data from multiple sources

Over 200 connectors empower your marketing team to use their favorite tools to map data, build and visualize custom reports and more.

Explore the full catalog

Coming Soon

Connected to the leading data warehouse solutions

Load data into your warehouse of choice within minutes.

Coming Soon

Fully managed data pipelines for marketing teams

Extract data from 200+ pre-built connectors

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise. Improvado provides a link to more than 200 data sources and connects them with just a few clicks.

Transform your data without SQL skills

Improvado’s approach offers data consolidation on the fly. Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single virtual database. You can use Improvado Smart Data Warehouse or connect your own Google BigQuery, Amazon S3, Amazon Redshift, etc.

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models, populate the enterprise data warehouse, manage your processes, or use it together with the Improvado Mapping Tool.