Display & Video 360 + Improvado: Creative Performance
DV360 campaign metrics, audience insights, and creative performance sync to your data warehouse. Track programmatic ROI across channels.
Top performer: Brand campaigns at 8.1x ROAS.
Connect DV360 integration automatically
Improvado connects to Google Display & Video 360 via API to extract programmatic campaign performance, inventory costs, audience insights, and creative metrics. Our platform automatically syncs data every hour, capturing bid responses, win rates, and viewability across all your programmatic campaigns. The integration handles complex data structures including deal-specific performance and cross-exchange inventory analysis without manual SDF uploads.
From connection to autonomous action in three steps
Connect
Authenticate Google Display & Video 360 via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Google Display & Video 360 performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Unified programmatic advertising data
DV360 data gets standardized through Improvado's Marketing Common Data Model, aligning programmatic metrics with data from other DSPs like Amazon DSP and The Trade Desk. Inventory sources, audience segments, and creative formats use consistent naming across all programmatic platforms. This unified approach enables accurate cross-DSP performance comparison and holistic programmatic strategy optimization.
What teams ask their AI agent about Google Display & Video 360
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare DV360 performance against Amazon DSP and Trade Desk in unified dashboards
Your AI agent analyzes Google Display & Video 360 data and delivers actionable insights — automatically, in seconds.
Optimize programmatic budgets using consolidated inventory costs and performance data
Your AI agent analyzes Google Display & Video 360 data and delivers actionable insights — automatically, in seconds.
Generate executive reports combining DV360 with social and search advertising spend
Your AI agent analyzes Google Display & Video 360 data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Google Display & Video 360 — it acts on it
Read
Pull metrics, dimensions, and trends from Google Display & Video 360 — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor Google Display & Video 360 through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Google Display & Video 360 data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Google Display & Video 360 as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your Google Display & Video 360 today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.