Connect Google DV360 (Google Display & Video 360) to Looker Studio to Eliminate Human Error

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What is Google DV360 (Google Display & Video 360)?

Google DV360 (Google Display & Video 360) is a unified platform for managing digital advertising campaigns across display, video, TV, and social channels. It offers a suite of advanced tools and features that help enterprise companies plan, execute, and optimize their marketing campaigns, maximize ad spend, and reach their target audiences with precision and efficiency. By using Google DV360, large enterprises can harness the power of data-driven insights to make informed decisions and drive better marketing results.

What is Looker Studio?

Looker Data Studio is a powerful data analytics and visualization platform that enables large enterprises to explore, analyze, and visualize their data in real-time. With a user-friendly interface and advanced features, Looker Data Studio empowers users to create interactive dashboards and reports, uncover hidden insights, and make data-driven decisions. By connecting multiple data sources and leveraging Looker's built-in data modeling capabilities, enterprise companies can streamline their data analysis workflows, improve collaboration, and drive better business outcomes.

Connecting Google DV360 (Google Display & Video 360) to Looker Studio

Connecting Google DV360 (Google Display & Video 360) to Looker Data Studio can be achieved through the following steps:

  • Set up a BigQuery data warehouse to store your Google DV360 data.
  • Configure the Google DV360 data transfer service to export data to BigQuery.
  • Create the necessary tables and schemas in BigQuery to store the exported data.
  • Connect Looker Data Studio to your BigQuery data warehouse using the provided Looker Data Studio connector.
  • Build or customize Looker's pre-built Google DV360 data models and explore the data in Looker Data Studio.
  • Create visualizations, dashboards, and reports based on the connected Google DV360 data.
  • Alternatively, use Improvado's data connector for Looker Data Studio to handle the entire data extraction and loading process, including data extraction and load, data normalization, and connection to Looker Data Studio.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google DV360 (Google Display & Video 360) to Looker Studio with Improvado

Improvado is the best solution to connect Google DV360 (Google Display & Video 360) to Looker Data Studio because it simplifies the entire process and eliminates the need for manual data extraction, transformation, and normalization. With Improvado, you can automatically extract a wide range of metrics and dimensions from Google DV360 and load them directly into Looker Data Studio. This enables you to visualize and analyze your marketing data with ease and make more informed decisions based on accurate and up-to-date information. Improvado also supports connecting multiple marketing data sources and centralizing your data in a single platform, making it easier for enterprise companies to uncover insights and optimize their marketing strategies.

Summary of connection Google DV360 (Google Display & Video 360) to Looker Studio

In summary, connecting Google DV360 (Google Display & Video 360) and Looker Data Studio using Improvado provides numerous benefits for large enterprises. With Improvado's scalable and customizable solution, you can easily process large volumes of marketing data, centralize your data sources, and gain a holistic view of your marketing performance. Additionally, Improvado offers high-quality customer support and ensures that you have the necessary tools and resources to make the most of your data. To learn more about how Improvado can help you connect Google DV360 to Looker Data Studio and enhance your marketing analytics capabilities, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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