How to Connect Google DV360 (Google Display & Video 360) to Looker Studio

Google DV360 (Google Display & Video 360) is a unified platform for managing digital advertising campaigns across display, video, TV, and social channels. It offers a suite of advanced tools and features that help enterprise companies plan, execute, and optimize their marketing campaigns, maximize ad spend, and reach their target audiences with precision and efficiency. By using Google DV360, large enterprises can harness the power of data-driven insights to make informed decisions and drive better marketing results.

Looker Data Studio is a powerful data analytics and visualization platform that enables large enterprises to explore, analyze, and visualize their data in real-time. With a user-friendly interface and advanced features, Looker Data Studio empowers users to create interactive dashboards and reports, uncover hidden insights, and make data-driven decisions. By connecting multiple data sources and leveraging Looker's built-in data modeling capabilities, enterprise companies can streamline their data analysis workflows, improve collaboration, and drive better business outcomes.

Integrating Google Display & Video 360 (DV360) with Looker Studio enhances your data management by automating data transfer and minimizing manual intervention. To establish a seamless connection, consider the following steps:

• Implement API authentication protocols and grant necessary data access rights
• Define data schema mappings and apply transformation logic
• Arrange automated data refresh intervals
• Track data integrity and evaluate performance indicators
• Develop tailored visualizations and comprehensive reports

This linkage facilitates live data analysis, streamlines operational tasks, and delivers consolidated visibility across your advertising ecosystem.

Improvado streamlines the process of importing Google Display & Video 360 data into Looker Studio through an intuitive, code-free interface that absorbs all the technical overhead. Key capabilities include:

• Ready-made integrations with intelligent field alignment
• Continuous data ingestion and health monitoring
• Embedded ETL processes alongside rigorous validation routines
• Robust security protocols and regulatory adherence
• Around-the-clock technical assistance

By removing custom engineering requirements, Improvado cuts deployment from several weeks to just a few days and guarantees uninterrupted, accurate data transmission.

Linking Google Display & Video 360 (DV360) with Looker Studio enables organizations to achieve quantifiable business impacts and competitive leverage. Notable improvements observed include:

• Data preparation accelerated by up to 90%
• Analytical throughput enhanced by 2 to 3 times
• Near-total eradication (99%) of data inconsistencies
• Manual reporting efforts cut down by three-quarters
• Insight generation speed amplified fivefold via consolidated datasets

Companies typically begin to capture significant value within a 90-day window, benefiting from a 60% decrease in repetitive operational tasks and over 85% seamless collaboration across various departments.