Connect AppsFlyer to Looker Studio for Real-Time Data Flow

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What is AppsFlyer?

AppsFlyer is a leading mobile attribution and marketing analytics platform that helps enterprise companies gain a comprehensive understanding of their mobile app performance. With its real-time data and advanced analytics, AppsFlyer enables businesses to optimize their marketing strategies, track user engagement, and measure the effectiveness of their campaigns. This powerful tool helps enterprises boost their ROI and make data-driven decisions.

What is Looker Studio?

Looker Data Studio is a modern business intelligence platform designed for enterprise organizations. The platform allows users to explore, analyze, and visualize vast amounts of data from various sources in a single, unified environment. With its customizable dashboards and advanced analytics capabilities, Looker Data Studio empowers businesses to make informed decisions and drive growth. By leveraging Looker Data Studio, enterprises can uncover hidden insights, streamline their workflows, and improve overall efficiency.

Connecting AppsFlyer to Looker Studio

Connecting AppsFlyer to Looker Data Studio can be achieved through several methods, including:

  • Using the native data import functionality in Looker Data Studio to connect to AppsFlyer's API and fetch the required data.
  • Exporting data from AppsFlyer in CSV format and then importing it into Looker Data Studio for processing and visualization.
  • Utilizing third-party tools and services to build a data pipeline that extracts, transforms, and loads (ETL) data from AppsFlyer to Looker Data Studio.
  • Choosing an advanced marketing analytics platform like Improvado, which simplifies the process of connecting AppsFlyer to Looker Data Studio, ensuring data accuracy and seamless integration.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting AppsFlyer to Looker Studio with Improvado

Improvado is the best solution for connecting AppsFlyer to Looker Data Studio due to its ability to handle the complete data pipeline, from extraction to visualization. With Improvado, you can automatically extract metrics and dimensions from AppsFlyer using the platform's data connector and then transform and normalize the data for seamless integration into Looker Data Studio. This eliminates the need for manual data manipulation and ensures data accuracy.

Moreover, Improvado's platform is built for scalability, allowing it to process large volumes of data without compromising performance. It also offers customization options to cater to the unique requirements of enterprise businesses. With Improvado's high-quality customer support and its ability to centralize marketing and sales data, connecting AppsFlyer to Looker Data Studio becomes a seamless and efficient process.

Summary of connection AppsFlyer to Looker Studio

In summary, connecting AppsFlyer and Looker Data Studio is essential for enterprise companies looking to make data-driven decisions and optimize their marketing strategies. By choosing Improvado as the solution to connect these platforms, businesses can benefit from its scalability, customization, high-quality customer support, and ability to process large volumes of data. Additionally, Improvado centralizes marketing and sales data, making it easier for organizations to visualize and analyze their AppsFlyer data in Looker Data Studio. To learn more about how Improvado can help your business, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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