Connect Twilio to Looker Studio for Real-Time Data Flow

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What is Twilio?

Twilio is a cloud communications platform that allows large enterprises to integrate voice, messaging, and video communications into their applications. By using Twilio, businesses can improve customer engagement, streamline internal communication, and automate business processes. Twilio's APIs make it easy to connect with customers across multiple channels, such as SMS, WhatsApp, and email, enabling a seamless omnichannel customer experience.

What is Looker Studio?

Looker Data Studio is a powerful business intelligence (BI) and data visualization tool designed for large enterprises. It allows companies to analyze, visualize, and share their data in a user-friendly way. With Looker Data Studio, businesses can create customized dashboards, reports, and visualizations to discover insights and drive data-driven decision-making. Its robust features, such as data exploration, collaboration, and data governance, help enterprises make better use of their data and foster a data-driven culture.

Connecting Twilio to Looker Studio

Connecting Twilio to Looker Data Studio can be achieved through the following steps:

  • First, ensure that you have valid Twilio API credentials, including Account SID and Auth Token.
  • Next, create a new data connection in Looker Data Studio by navigating to the "Connections" tab and clicking "New Connection."
  • Select "Twilio" from the list of available data sources.
  • Enter your Twilio API credentials and configure any additional settings, such as rate limits and pagination, if necessary.
  • Test the connection to ensure that Looker Data Studio can successfully fetch data from Twilio.
  • Once the connection is established, you can start building your Twilio Looker Data Studio dashboard by adding relevant metrics and dimensions.
  • Alternatively, you can use Improvado to extract and load data from Twilio to Looker Data Studio more efficiently and with greater flexibility.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Twilio to Looker Studio with Improvado

Improvado is the best solution for connecting Twilio to Looker Data Studio, as it simplifies the data extraction and transformation process. With Improvado, you can automate data extraction from Twilio, ensuring that your Looker Data Studio dashboard is always up-to-date with the latest information. Additionally, Improvado's data dictionary provides a comprehensive list of metrics and dimensions that can be automatically extracted from Twilio, making it easy to create customized visualizations and reports.

Moreover, Improvado offers scalability, customization, and the ability to handle large volumes of data. Its platform is built to centralize marketing and sales data, providing enterprises with a single source of truth for their data-driven decision-making. With Improvado, you can also expect high-quality customer support, ensuring that any questions or issues you encounter are quickly resolved.

Summary of connection Twilio to Looker Studio

In summary, connecting Twilio and Looker Data Studio is a powerful way to analyze and visualize your communication data. By leveraging Improvado's advanced data extraction and transformation capabilities, you can create a seamless and efficient data pipeline between Twilio and Looker Data Studio. This allows you to gain valuable insights from your Twilio data and make data-driven decisions with ease. To learn more about how Improvado can help you connect Twilio to Looker Data Studio, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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