Connect Emarsys to Looker Studio for Insightful Visualizations

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What is Emarsys?

Emarsys is a leading marketing automation platform that provides powerful customer engagement tools and data-driven insights for large enterprise companies. With its AI-driven personalization capabilities, Emarsys enables businesses to create and execute highly targeted marketing campaigns, resulting in increased revenue and improved customer retention. By leveraging the power of Emarsys, enterprises can streamline their marketing efforts, optimize their resources, and enhance the overall customer experience.

What is Looker Studio?

Looker Data Studio is a cutting-edge data analytics and visualization platform designed for large enterprises. It allows businesses to dive deep into their data, uncover valuable insights, and make data-driven decisions. Looker Data Studio offers a wide range of customizable dashboards, reports, and visualization tools, making it easy for decision-makers to track key performance indicators, identify trends, and gain a better understanding of their business. By leveraging Looker Data Studio, companies can make informed decisions, optimize their operations, and drive better results.

Connecting Emarsys to Looker Studio

Connecting Emarsys to Looker Data Studio can be done in several ways:

  • Using an in-house team to develop a custom integration that connects Emarsys and Looker Data Studio, which may require extensive knowledge of both platforms and additional resources.
  • Working with a third-party vendor to develop a custom connector, which can be time-consuming and costly.
  • Utilizing an existing data connector developed by a third party, such as the Emarsys Looker Data Studio connector, but this may limit the available features and customization options.
  • Manual data export and import, which involves exporting data from Emarsys, transforming it into a compatible format, and importing it into Looker Data Studio. This method can be labor-intensive and may not provide real-time data access.
  • Using Improvado to extract and load data from Emarsys to Looker Data Studio, providing a seamless and automated way to integrate the two platforms.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Emarsys to Looker Studio with Improvado

Improvado is the ideal solution for connecting Emarsys to Looker Data Studio, as it offers a comprehensive and automated data pipeline. Improvado's platform simplifies the data extraction process, allowing users to easily access a wide range of metrics and dimensions from Emarsys. With its advanced data transformation and normalization capabilities, Improvado ensures that the data imported into Looker Data Studio is accurate and consistent.

Furthermore, Improvado offers a high level of customization, enabling businesses to tailor the integration to their specific needs. Its scalable architecture allows for the processing of large volumes of data, making it suitable for large enterprises. Additionally, Improvado's exceptional customer support ensures that users receive the assistance they need, whenever they need it.

Summary of connection Emarsys to Looker Studio

In summary, connecting Emarsys and Looker Data Studio can greatly enhance an enterprise's marketing analytics capabilities. By leveraging Improvado's advanced data pipeline, businesses can seamlessly integrate the two platforms, enabling them to visualize Emarsys data in Looker Data Studio, and make data-driven decisions. As a result, companies can benefit from the scalability, customization, high-quality customer support, and ability to process large volumes of data that Improvado offers. Furthermore, Improvado centralizes marketing and sales data, making it easier for businesses to track their performance and optimize their strategies. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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