Connect Marketing Cloud Account Engagement (Pardot API) to Looker Studio Without SQL

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What is Marketing Cloud Account Engagement (Pardot API)?

Marketing Cloud Account Engagement (Pardot API) is a powerful marketing automation platform designed for large enterprises to drive greater ROI by automating tasks and streamlining workflows. It enables companies to track customer engagement, segment audiences, and deliver personalized content efficiently. By leveraging the capabilities of Pardot API, businesses can optimize their marketing campaigns, nurture leads, and improve conversions.

What is Looker Studio?

Looker Data Studio is a modern business intelligence (BI) and data visualization tool that helps large enterprises analyze and visualize vast amounts of data effortlessly. With its intuitive interface, Looker enables users to explore data, create custom dashboards, and uncover actionable insights. Companies benefit from Looker Data Studio by making data-driven decisions, improving collaboration, and gaining a competitive edge in the market.

Connecting Marketing Cloud Account Engagement (Pardot API) to Looker Studio

Connecting Marketing Cloud Account Engagement (Pardot API) to Looker Data Studio can be accomplished in several ways:

  • Direct integration: Some organizations may choose to build custom integrations between Pardot API and Looker Data Studio using in-house development teams or third-party consultants.
  • ETL tools: There are various extract, transform, and load (ETL) tools available in the market that can help connect Marketing Cloud Account Engagement (Pardot API) to Looker Data Studio by extracting data from Pardot API, transforming it, and loading it into Looker.
  • Data connectors: Several pre-built data connectors for Looker Data Studio are available that can simplify the process of integrating Marketing Cloud Account Engagement (Pardot API) and Looker Data Studio.
  • API requests: Companies can utilize Pardot API's extensive capabilities to extract data and then utilize Looker's API to import the data for analysis and visualization.
  • Improvado: As an alternative to the above methods, organizations can opt for Improvado, an advanced marketing analytics platform that offers a complete data pipeline, from data extraction to data transformation, normalization, and visualization. Improvado simplifies and streamlines the process of connecting Marketing Cloud Account Engagement (Pardot API) to Looker Data Studio, ensuring seamless data transfer and analysis.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting Marketing Cloud Account Engagement (Pardot API) to Looker Studio with Improvado

Improvado is the best solution for connecting Marketing Cloud Account Engagement (Pardot API) to Looker Data Studio, offering several advantages over other methods:

  • Scalability: Improvado is built to handle large volumes of data, making it ideal for large enterprises with complex marketing data requirements.
  • Customization: Improvado allows for custom data transformations and normalizations, ensuring that the data imported into Looker Data Studio is in the desired format for analysis and visualization.
  • Automation: Improvado automates the entire process of extracting data from Marketing Cloud Account Engagement (Pardot API) and importing it into Looker Data Studio, saving time and reducing the risk of errors.
  • Centralization: With Improvado, businesses can centralize their marketing and sales data from multiple sources, enabling a holistic view of their performance.
  • Quality support: Improvado offers high-quality customer support, ensuring that any issues with the data pipeline are resolved promptly.
  • Metrics and dimensions: Improvado’s platform provides an extensive data dictionary, enabling organizations to extract and analyze specific metrics and dimensions from their Marketing Cloud Account Engagement (Pardot API) data.

Summary of connection Marketing Cloud Account Engagement (Pardot API) to Looker Studio

In summary, connecting Marketing Cloud Account Engagement (Pardot API) to Looker Data Studio can be accomplished through various methods, but choosing Improvado as the integration solution offers multiple benefits. Improvado's platform is designed to handle large volumes of data, offers customization options, and centralizes marketing and sales data, making it the ideal choice for large enterprises. With excellent customer support and the ability to extract specific metrics and dimensions, businesses can be confident that their data pipeline is in good hands. To learn more about how Improvado can help your organization, book a call with one of our experts.

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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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