Connect MailerLite to Looker Studio to Eliminate Human Error

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What is MailerLite?

MailerLite is a powerful email marketing platform used by large enterprises to create and manage email campaigns, landing pages, and automation workflows. This tool helps companies improve customer engagement and drive revenue growth by providing targeted, personalized communication. With its robust analytics and reporting features, MailerLite allows businesses to track campaign performance, optimize their strategies, and make data-driven decisions to enhance their marketing efforts.

What is Looker Studio?

Looker Data Studio is an advanced business intelligence (BI) and data visualization tool that enables large enterprises to analyze, visualize, and share their data. It offers a wide range of customizable dashboards and reports, providing businesses with actionable insights to make informed decisions. With its powerful data modeling capabilities, Looker Data Studio allows users to explore complex datasets, identify trends, and uncover hidden insights. The platform is highly scalable, ensuring that it can handle the demands of even the largest organizations.

Connecting MailerLite to Looker Studio

Connecting MailerLite to Looker Data Studio can be accomplished through several methods:

  • Using native integrations provided by MailerLite or Looker Data Studio, if available.
  • Exporting data from MailerLite as CSV files and importing them into Looker Data Studio.
  • Utilizing third-party connectors or APIs to sync your MailerLite data with Looker Data Studio.
  • Developing custom scripts to extract and load data from MailerLite to Looker Data Studio.
  • Choosing Improvado as an all-in-one solution for connecting MailerLite to Looker Data Studio, providing seamless data extraction, transformation, and visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst

Connecting MailerLite to Looker Studio with Improvado

Improvado is the best solution for connecting MailerLite to Looker Data Studio for several reasons:

  • It automates the entire data pipeline, from extraction to visualization, saving time and reducing errors.
  • Improvado provides a comprehensive list of metrics and dimensions that can be automatically extracted from MailerLite, allowing for more in-depth analysis and reporting.
  • Its powerful data transformation capabilities ensure that your MailerLite data is normalized and ready for analysis in Looker Data Studio.
  • Improvado's platform is highly scalable and can handle large volumes of data, making it suitable for large enterprises.
  • With its top-notch customer support, you can rely on Improvado to help you with any issues that may arise during the data integration process.

Summary of connection MailerLite to Looker Studio

In summary, connecting MailerLite and Looker Data Studio is essential for enterprises seeking to optimize their marketing campaigns and drive data-driven decision-making. By using Improvado, businesses can benefit from a seamless, automated data pipeline that provides scalability, customization, and high-quality customer support. Additionally, Improvado's ability to process large volumes of data and centralize marketing and sales data ensures that enterprises can gain valuable insights and make informed decisions. To learn more about how Improvado can help you connect MailerLite to Looker Data Studio, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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