How to Connect Customer.io to Looker Studio

Unlock Customer.io insights with Looker Studio analytics

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What is Customer.io?

Customer.io is a powerful marketing automation platform designed for large enterprises. It allows businesses to send targeted and personalized messages to their users, based on their behavior and preferences. By leveraging Customer.io, companies can improve customer engagement, increase retention, and drive revenue growth. With its robust API and extensive integration capabilities, Customer.io is an ideal solution for organizations looking to streamline their marketing efforts and gain actionable insights from their data.

What is Looker Studio?

Looker Data Studio is a leading data visualization and business intelligence tool designed for enterprise-level organizations. It enables users to explore and analyze large volumes of data, create interactive dashboards, and share insights with team members. By leveraging Looker Data Studio, businesses can make data-driven decisions, uncover hidden trends, and optimize their marketing strategies. With its powerful data modeling capabilities, Looker Data Studio allows companies to create a single source of truth, ensuring consistent and accurate reporting across the organization.

How to connect Customer.io to Looker Studio?

Linking Customer.io with Looker Studio simplifies your data management and removes the need for manual handling. Follow these steps to ensure a smooth connection:

  • Establish API authentication along with the necessary data access rights
  • Define how data should be mapped and transformed
  • Automate data updates by setting regular sync intervals
  • Keep track of data accuracy and monitor system performance
  • Build tailored dashboards and generate insightful reports

By connecting these tools, you gain instant analytics, minimize repetitive tasks, and achieve a comprehensive view of your data across systems.

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How does Improvado connect Customer.io to Looker Studio?

Improvado makes connecting Customer.io to Looker Studio effortless by offering a no-code platform that tackles every technical hurdle for you. Here’s what you’ll get with Improvado:

  • Ready-to-use connectors that automatically align your data
  • Continuous, real-time syncing and health checks
  • Integrated tools for transforming data and verifying its accuracy
  • Robust security measures and full compliance for enterprises
  • Around-the-clock support and upkeep

By choosing Improvado, you skip custom coding, slash integration timelines from weeks to just days, and enjoy a consistent, dependable data pipeline.

What are the benefits of connecting Customer.io and Looker Studio?

Integrating Customer.io with Looker Studio delivers impactful outcomes and streamlines workflows. Key advantages include:

  • Cutting manual reporting efforts by 75%
  • Accelerating insight generation by five times through combined data sources
  • Slashing data prep duration by 90%

Most companies see a return on investment in just three months, driven by a 75% decrease in reporting workload and insights arriving five times faster.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.

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