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What is is a powerful marketing automation platform designed for large enterprises. It allows businesses to send targeted and personalized messages to their users, based on their behavior and preferences. By leveraging, companies can improve customer engagement, increase retention, and drive revenue growth. With its robust API and extensive integration capabilities, is an ideal solution for organizations looking to streamline their marketing efforts and gain actionable insights from their data.

What is Looker Studio?

Looker Data Studio is a leading data visualization and business intelligence tool designed for enterprise-level organizations. It enables users to explore and analyze large volumes of data, create interactive dashboards, and share insights with team members. By leveraging Looker Data Studio, businesses can make data-driven decisions, uncover hidden trends, and optimize their marketing strategies. With its powerful data modeling capabilities, Looker Data Studio allows companies to create a single source of truth, ensuring consistent and accurate reporting across the organization.

Connecting to Looker Studio

Connecting to Looker Data Studio can be done in several ways:

  • Using Looker Data Studio's native connector, if available. This option provides a simple and straightforward method for importing data from to Looker Data Studio, without any additional configuration or setup.
  • Exporting data in a CSV, JSON, or other file format, and importing it into Looker Data Studio. This method requires manual effort and might not be the most efficient solution, especially for organizations dealing with large volumes of data.
  • Utilizing a third-party data connector or integration tool, such as Zapier, to automate the process of syncing data between and Looker Data Studio. While this option can save time, it might not provide the level of customization and flexibility needed for more complex data requirements.
  • Developing a custom integration using and Looker Data Studio APIs. This option allows for greater control over the data synchronization process, but requires technical expertise and can be time-consuming to implement.
  • Choosing to use Improvado as a one-stop solution for connecting to Looker Data Studio, handling data extraction, transformation, and loading with ease.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting to Looker Studio with Improvado

Improvado is the best solution for connecting to Looker Data Studio because it offers a comprehensive data pipeline that covers data extraction, transformation, normalization, and visualization. By utilizing Improvado's advanced marketing analytics platform, businesses can save time and resources by automating the process of importing data from to Looker Data Studio, while also benefiting from the platform's extensive list of metrics and dimensions that can be automatically extracted from the data source. Furthermore, Improvado's platform is built to handle large volumes of data, ensuring smooth and efficient data synchronization between and Looker Data Studio.

Summary of connection to Looker Studio

In summary, connecting to Looker Data Studio is a critical step for organizations looking to unlock the full potential of their marketing data. By leveraging Improvado's advanced marketing analytics platform, businesses can benefit from a scalable, customizable, and efficient solution for data synchronization. With Improvado's high-quality customer support, ability to process large volumes of data, and centralized marketing and sales data management, organizations can streamline their data analysis and visualization efforts, ultimately driving better decision-making and business growth. To learn more about how Improvado can help your organization connect to Looker Data Studio, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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