Connect Quantcast to Looker Studio to Eliminate Human Error

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What is Quantcast?

Quantcast is a leading audience measurement and advertising platform that helps enterprise companies understand their customers' behaviors and preferences. By analyzing millions of data points, Quantcast allows businesses to target their marketing strategies effectively, optimize campaigns, and drive revenue growth. The platform also provides real-time analytics and insights, helping companies make data-driven decisions and stay ahead of the competition.

What is Looker Studio?

Looker Data Studio is a modern data platform that enables enterprise companies to explore, analyze, and visualize their data. By providing a centralized and secure environment, Looker Data Studio helps businesses make informed decisions and drive better outcomes. The platform supports a wide range of data sources and offers powerful visualization tools, making it easy for users to create custom dashboards and reports. With Looker Data Studio, companies can unlock the full potential of their data and become more data-driven in their decision-making processes.

Connecting Quantcast to Looker Studio

To connect Quantcast to Looker Data Studio, follow these steps:

  • First, export your data from Quantcast by creating a custom report or dashboard. Make sure to include all relevant metrics and dimensions that you want to visualize in Looker Data Studio.
  • Next, save the Quantcast data as a CSV, Excel, or JSON file for easy import into Looker Data Studio.
  • Log in to Looker Data Studio and navigate to the Data Manager. From there, click on the "Add Data Source" button and select the appropriate file format for your exported Quantcast data.
  • Upload the exported Quantcast data file to Looker Data Studio, and configure the data source settings such as the date range, time zone, and any necessary data transformations or calculations.
  • Create a new Looker Data Studio dashboard or add the imported Quantcast data to an existing dashboard. Use the various visualization tools and options to create custom charts, graphs, and reports that showcase your Quantcast data.
  • Regularly update the data source in Looker Data Studio to ensure that your dashboard stays up-to-date with the latest Quantcast data. This may involve manually exporting and importing data from Quantcast or setting up an automated data sync process.
  • Alternatively, consider using a data connector like Improvado to streamline the process of connecting Quantcast to Looker Data Studio. Improvado can automate the data extraction, transformation, and load process, saving you time and effort.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Quantcast to Looker Studio with Improvado

Improvado is the best solution for connecting Quantcast to Looker Data Studio because it simplifies and automates the entire data pipeline. With Improvado, you can easily extract data from Quantcast and load it into Looker Data Studio without any manual intervention. The platform offers a comprehensive data dictionary with pre-built metrics and dimensions, ensuring that your Quantcast data is accurately represented in Looker Data Studio.

By using Improvado, you can also centralize your marketing and sales data from multiple sources, making it easier to analyze and visualize your data in Looker Data Studio. The platform is highly scalable and customizable, allowing you to process large volumes of data and tailor the solution to your unique business needs. Furthermore, Improvado offers exceptional customer support and a dedicated team of experts to help you throughout the process of connecting Quantcast to Looker Data Studio.

Summary of connection Quantcast to Looker Studio

In summary, connecting Quantcast to Looker Data Studio allows you to effectively visualize and analyze your marketing data, driving better decision-making and business outcomes. Improvado is the ideal solution for this integration, offering numerous benefits such as scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing your marketing and sales data with Improvado, you can unlock the full potential of your Quantcast data in Looker Data Studio. To learn more about how Improvado can help you connect Quantcast to Looker Data Studio, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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