Connect Quantcast to Looker for Insightful Visualizations

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What is Quantcast?

Quantcast is a leading audience measurement and real-time advertising company that helps large enterprises gain valuable insights into their digital audience. By using advanced machine learning algorithms, Quantcast provides user behavior data and audience analysis, enabling businesses to make data-driven marketing decisions. Some benefits of using Quantcast include better targeting of advertisements, increased brand awareness, and improved conversion rates.

What is Looker?

Looker is a powerful business intelligence (BI) and data visualization platform designed for enterprise companies. It enables users to explore, analyze, and share real-time business data easily. Looker offers customizable dashboards and reports, as well as seamless integration with various data sources. The platform empowers users to make data-driven decisions, optimize operations, and identify new opportunities for growth. Large enterprises benefit from Looker's flexibility, scalability, and user-friendly interface.

Connecting Quantcast to Looker

To connect Quantcast to Looker, follow these steps:

  • Export data from Quantcast: Before connecting Quantcast to Looker, you'll need to export your data from Quantcast to a format that Looker can ingest, such as CSV or JSON.
  • Choose a data storage solution: Looker requires a data warehouse to store your Quantcast data. Examples of supported data warehouses include Amazon Redshift, Google BigQuery, and Snowflake.
  • Configure the data warehouse: Set up and configure your chosen data warehouse to connect with Looker and store your Quantcast data.
  • Load Quantcast data into the data warehouse: Use an ETL (Extract, Transform, and Load) tool to load your Quantcast data into the data warehouse. You can use a tool like Improvado's data extraction and load solution to simplify this process.
  • Create a Looker connection: In Looker, navigate to the "Connections" tab and create a new connection to your data warehouse.
  • Configure the Looker connection: Enter the necessary information to connect Looker with your data warehouse, such as the connection name, data warehouse type, and authentication details.
  • Build Looker models and explore data: Once your Quantcast data is available in Looker, you can create Looker models and explore the data to build customized dashboards and reports.
  • Alternatively, you can use a data connector like Improvado to automate the process of connecting Quantcast to Looker, saving time and effort.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Quantcast to Looker with Improvado

Improvado is the best solution to connect Quantcast to Looker because it offers a seamless and automated data pipeline that eliminates the need for manual data extraction and transformation. By using Improvado, you can extract data from Quantcast with a wide range of metrics and dimensions that are automatically extracted and formatted for Looker's requirements. Improvado also provides an easy-to-use interface for managing and scheduling data imports, as well as comprehensive support to ensure smooth integration between Quantcast and Looker. With Improvado, you can focus on analyzing data and making data-driven decisions, instead of spending time and resources on data preparation and management.

Summary of connection Quantcast to Looker

In summary, connecting Quantcast and Looker provides a powerful combination of audience measurement data and advanced data visualization capabilities for enterprise companies. By using Improvado's data connector, you can automate the process of connecting Quantcast to Looker, ensuring a scalable and customizable solution that can handle large volumes of data. Improvado also offers high-quality customer support, helping you to centralize your marketing and sales data efficiently and effectively. To learn more about how Improvado can streamline the process of connecting Quantcast to Looker, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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