Connect Marketo to Looker Studio to Eliminate Human Error

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What is Marketo?

Marketo is a powerful marketing automation platform designed for large enterprises to streamline and optimize their marketing efforts. It offers a wide range of capabilities, including lead management, email marketing, account-based marketing, and customer base marketing. By using Marketo, companies can gain valuable insights into their target audience, create personalized campaigns, and measure the effectiveness of their marketing strategies, ultimately driving revenue growth and increasing customer engagement.

What is Looker Studio?

Looker Data Studio is a modern business intelligence (BI) and data visualization platform that enables enterprises to make data-driven decisions. It offers a user-friendly interface, advanced analytics, and customizable dashboards. With Looker Data Studio, companies can gather data from multiple sources and transform it into actionable insights, helping them make informed decisions to optimize their business operations. The platform's interactive visualizations make it easy for users to explore and analyze data, empowering teams to collaborate and make data-driven decisions.

Connecting Marketo to Looker Studio

Connecting Marketo to Looker Data Studio can be achieved in several ways:

  • Using a third-party data connector for Looker Data Studio Marketo. Several tools available in the market can help you connect Marketo to Looker Data Studio, allowing you to import data from Marketo to Looker Data Studio for analysis and visualization.
  • Developing a custom integration using Marketo APIs. If you have the technical expertise, you can create a custom solution to extract data from Marketo to Looker Data Studio. This approach involves using Marketo's REST APIs to query and retrieve data, then pushing it into Looker Data Studio for further analysis.
  • Utilizing a cloud-based data integration platform, such as Talend or Stitch, to sync Marketo with Looker Data Studio. These platforms can help you automate the data extraction, transformation, and load process, making it easier to keep your Marketo data up-to-date in Looker Data Studio.
  • Choosing Improvado as your data integration solution. Improvado offers a simple and efficient way to connect Marketo to Looker Data Studio. It handles the data extraction and load process while offering flexibility, scalability, and customization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Marketo to Looker Studio with Improvado

Improvado is the best solution to connect Marketo to Looker Data Studio for several reasons:

  • It provides a seamless integration between Marketo and Looker Data Studio, allowing you to visualize Marketo data in a user-friendly and interactive manner.
  • Improvado takes care of the entire data pipeline, from extraction to transformation and normalization, ensuring that your data is accurate and ready for analysis in Looker Data Studio.
  • With Improvado, you can access a comprehensive list of metrics and dimensions that can be automatically extracted from Marketo, giving you the flexibility to analyze and visualize the data that matters most to your business.
  • Improvado offers excellent customer support and guidance throughout the integration process, ensuring a smooth and hassle-free experience.

Summary of connection Marketo to Looker Studio

In summary, connecting Marketo to Looker Data Studio is crucial for businesses looking to make data-driven decisions and optimize their marketing efforts. Improvado offers a comprehensive and efficient solution to integrate Marketo with Looker Data Studio, providing benefits such as scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing your marketing and sales data with Improvado, you can unlock valuable insights and drive your business forward. To learn more about how Improvado can help you integrate Marketo and Looker Data Studio, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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