Connect Marketo to Looker to Streamline Marketing Analytics

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What is Marketo?

Marketo is a powerful marketing automation platform designed for large enterprises, helping them streamline their marketing processes and drive revenue. Marketo offers a range of features, including email marketing, lead management, analytics, and personalization, enabling businesses to create, execute, and track targeted multi-channel campaigns. By using Marketo, enterprise companies can improve their marketing efficiency, generate more qualified leads, and enhance customer engagement.

What is Looker?

Looker is a modern data analytics and business intelligence (BI) platform that helps large organizations make data-driven decisions. It offers robust data exploration and visualization capabilities, allowing users to create customizable reports and dashboards. Looker connects to multiple data sources, providing a unified view of an organization's data, which ultimately leads to more informed decisions. Enterprises benefit from Looker's scalability, flexibility, and ease of use, enabling them to gain valuable insights and drive growth.

Connecting Marketo to Looker

There are several ways to connect Marketo to Looker, allowing you to visualize and analyze your marketing data in a more comprehensive manner. These methods include:

  • Using Marketo's built-in API to retrieve your data and import it into Looker. This method will require some technical knowledge and programming skills to set up and maintain.
  • Utilizing a third-party data connector for Looker Marketo, such as a Looker data connector, which can manage the data syncing process. This option may require additional costs and configuration efforts.
  • Exporting data from Marketo manually via CSV files and then importing it into Looker. This method can be time-consuming and may not be suitable for real-time data analysis.
  • Using a data integration platform like Improvado, which simplifies the process of connecting Marketo to Looker. Improvado automates the extraction and loading of data from Marketo to Looker and can handle large volumes of data.

By using Improvado instead of other methods, you can save time, reduce the risk of data loss or inaccuracies, and focus on analyzing your marketing data instead of managing data connections.

Connecting Marketo to Looker with Improvado

Improvado is the best solution for connecting Marketo to Looker for various reasons. It offers a complete data pipeline, including data extraction, transformation, and normalization, to data visualization. With Improvado, you can easily extract and load data from Marketo to Looker, ensuring that all necessary metrics and dimensions are automatically extracted and available for analysis. Improvado's platform is highly scalable, customizable, and capable of processing large volumes of data, making it ideal for large enterprises.

Moreover, Improvado's solution centralizes your marketing and sales data, enabling you to have a unified view of your performance across various channels. In addition to Marketo and Looker, Improvado supports a wide range of marketing data sources and BI/visualization tools, providing a comprehensive and flexible solution for your marketing analytics needs. Lastly, Improvado is known for its high-quality customer support, ensuring that you have the assistance you need to make the most of your data.

We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury
Senior Media Analyst

Summary of connection Marketo to Looker

In summary, connecting Marketo and Looker provides a powerful combination for enterprise companies to visualize, analyze, and optimize their marketing data. By using Improvado as your data integration solution, you can benefit from its scalability, customization, high-quality customer support, and ability to process large volumes of data. Furthermore, Improvado enables you to centralize your marketing and sales data, ensuring that you have a unified view of your performance across various channels. To learn more about how Improvado can help you connect Marketo to Looker, book a call with one of our experts today.

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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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