Connect Oracle Eloqua to Looker Automatically

Accelerate marketing data ops: reduce time to insights with Improvado.

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What is Oracle Eloqua?

Oracle Eloqua is a marketing automation platform designed for large enterprises to manage complex marketing campaigns. With tools for segmentation, targeting, and personalization, Oracle Eloqua enables companies to drive engagement, increase customer loyalty, and drive revenue growth. By leveraging Oracle Eloqua, companies can streamline their marketing processes, improve lead scoring, and measure the effectiveness of their campaigns in real-time.

What is Looker?

Looker is a powerful data analytics and visualization platform that helps enterprises make data-driven decisions. With Looker, organizations can explore, analyze, and visualize their data to uncover insights and make informed decisions. By using Looker, enterprises can create customized dashboards and reports, collaborate on data insights, and integrate data from multiple sources to get a comprehensive view of their business operations. Looker enables companies to easily scale their analytics capabilities and ensure that data is accessible and actionable for everyone.

Connecting Oracle Eloqua to Looker

Connecting Oracle Eloqua to Looker can be achieved in several ways:

  • Using a custom API integration, which involves developing a custom script to pull data from the Oracle Eloqua API and push it to Looker.
  • Utilizing a third-party data connector tool, which can help automate the process of extracting and loading data from Oracle Eloqua to Looker.
  • Exporting data from Oracle Eloqua as CSV files and manually importing them into Looker. This method can be time-consuming and may not be suitable for large volumes of data.
  • Utilizing a data integration platform like Improvado, which simplifies the process of connecting Oracle Eloqua to Looker by offering a seamless data pipeline from extraction to visualization. With Improvado's data extraction and load capabilities, businesses can easily sync and centralize their marketing and sales data from Oracle Eloqua to Looker without the need for custom scripts or manual data imports.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Oracle Eloqua to Looker with Improvado

Improvado is the best solution for connecting Oracle Eloqua to Looker due to its ability to handle large volumes of data, customizable data pipeline, and high-quality customer support. With automatically extracted metrics and dimensions from Oracle Eloqua, Improvado enables businesses to easily visualize and analyze their marketing data in Looker. By using Improvado, organizations can save time and resources by automating the data extraction and transformation process, eliminating the need for manual data imports or custom API integrations. Additionally, Improvado's customer support team is readily available to assist clients with any challenges or questions they may encounter during the process, ensuring a smooth and efficient data integration experience.

Summary of connection Oracle Eloqua to Looker

In summary, connecting Oracle Eloqua and Looker is crucial for businesses looking to centralize and analyze their marketing data. By using Improvado, organizations can simplify this process, benefiting from its scalability, customization, high-quality customer support, and ability to process large volumes of data. With Improvado, businesses can easily centralize their marketing and sales data from Oracle Eloqua to Looker, enabling them to make data-driven decisions and drive growth. To learn more about connecting Oracle Eloqua and Looker with Improvado, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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