Connect Oracle Eloqua to Looker Studio Without SQL

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What is Oracle Eloqua?

Oracle Eloqua is a powerful marketing automation platform designed for large enterprises. With its robust features and capabilities, it helps businesses streamline their marketing efforts, manage lead generation and nurturing, and analyze campaign performance. By leveraging Oracle Eloqua, companies can improve their marketing efficiency, gain valuable insights into customer behavior, and ultimately drive revenue growth.

What is Looker Studio?

Looker Data Studio is a modern data visualization and business intelligence tool that enables organizations to explore, analyze, and share real-time data from multiple sources. It offers a user-friendly interface, customizable dashboards, and advanced reporting capabilities that make it easy for enterprises to transform raw data into actionable insights. By using Looker Data Studio, companies can make more informed decisions, optimize their business processes, and uncover new opportunities for growth.

Connecting Oracle Eloqua to Looker Studio

Connecting Oracle Eloqua to Looker Data Studio can be achieved through several methods:

  • Using an API: This involves writing custom code to extract data from Oracle Eloqua and load it into Looker Data Studio. This method requires advanced technical knowledge and can be time-consuming and complex.
  • Using a native connector: Some BI tools, like Looker Data Studio, provide built-in connectors for popular marketing platforms like Oracle Eloqua. However, these connectors may not support all data types or provide the desired level of customization.
  • Using a third-party data connector: These connectors are specifically designed to integrate with both Oracle Eloqua and Looker Data Studio, simplifying the data extraction and loading process. They typically offer more customization options than native connectors but may come at an additional cost.
  • Using Improvado: As an advanced marketing analytics platform that provides a complete data pipeline, Improvado is the ideal solution for connecting Oracle Eloqua to Looker Data Studio.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Oracle Eloqua to Looker Studio with Improvado

Improvado stands out as the best solution for connecting Oracle Eloqua to Looker Data Studio for several reasons:

  • Scalability: Improvado's platform is built to handle large volumes of data, making it the perfect choice for enterprise-level organizations.
  • Customization: With Improvado, users have access to a wide range of metrics and dimensions that can be automatically extracted from Oracle Eloqua, allowing for a high level of customization in data visualization and analysis.
  • Automated data normalization: Improvado's platform automatically normalizes data from Oracle Eloqua, ensuring that it is easily compatible with Looker Data Studio.
  • Customer support: Improvado offers top-notch customer support to help users navigate the process of connecting Oracle Eloqua to Looker Data Studio and troubleshooting any issues that may arise.

Summary of connection Oracle Eloqua to Looker Studio

In summary, connecting Oracle Eloqua and Looker Data Studio provides businesses with a comprehensive solution for analyzing marketing data and making data-driven decisions. By using Improvado, enterprises can benefit from scalability, customization, high-quality customer support, and the ability to process large volumes of data. Additionally, Improvado centralizes marketing and sales data, making it even easier for businesses to derive valuable insights. To learn more about how Improvado can help you connect Oracle Eloqua to Looker Data Studio, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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