Connect Amazon Attribution to Looker Studio with Zero API Maintenance

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What is Amazon Attribution?

Amazon Attribution is a powerful analytics tool that enables enterprise companies to measure the impact of their marketing efforts across various channels on Amazon. By providing insights into how each marketing tactic drives customer engagement, businesses can optimize their strategies to increase return on investment. This granular data helps large organizations make informed decisions, improve targeting, and boost overall performance.

What is Looker Studio?

Looker Data Studio is a modern data platform that empowers enterprise companies to explore, analyze, and visualize their data. By transforming raw data into actionable insights, organizations can make data-driven decisions that drive growth and improve efficiency. Looker Data Studio provides a customizable, scalable, and secure environment for businesses to harness the power of their data and unlock its full potential.

Connecting Amazon Attribution to Looker Studio

Connecting Amazon Attribution to Looker Data Studio can be done through several steps:

  • First, gather and export your Amazon Attribution data, making sure to include all relevant metrics and dimensions.
  • Next, prepare your data for import into Looker Data Studio. This may involve cleaning, normalizing, and organizing the data to ensure compatibility with Looker's data model.
  • Using a data connector for Looker Data Studio Amazon Attribution, import your prepared data into Looker. This may require configuring the connector to properly map your data to Looker's data model.
  • Once your data is imported, customize your Looker Data Studio dashboard to visualize your Amazon Attribution data effectively. This may involve creating custom visualizations, filters, and other dashboard elements to showcase key insights from your Amazon Attribution data.
  • Regularly sync your Amazon Attribution data with Looker Data Studio to keep your visualizations up to date and ensure you're always working with the most recent data.
  • Alternatively, you can utilize Improvado to streamline the process of connecting Amazon Attribution to Looker Data Studio. Improvado offers a comprehensive data pipeline solution that handles data extraction, transformation, and loading, making it easier to extract and load data from Amazon Attribution to Looker Data Studio.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amazon Attribution to Looker Studio with Improvado

Improvado is the ideal solution for connecting Amazon Attribution to Looker Data Studio. With its advanced marketing analytics platform, Improvado simplifies the data integration process, allowing businesses to focus on extracting valuable insights from their data. By automating the extraction of metrics and dimensions from Amazon Attribution, Improvado ensures data accuracy and consistency. Its powerful data transformation capabilities ensure seamless compatibility with Looker Data Studio, enabling businesses to visualize their data effortlessly.

In addition to its robust data pipeline features, Improvado offers scalability and customization, making it suitable for large enterprises with diverse data needs. Its exceptional customer support ensures that any issues are promptly addressed, and its ability to process large volumes of data makes it an excellent choice for organizations with massive datasets. Finally, Improvado's platform can centralize marketing and sales data, streamlining data management and analysis across the entire organization.

Summary of connection Amazon Attribution to Looker Studio

In summary, connecting Amazon Attribution to Looker Data Studio provides enterprise companies with the ability to visualize and analyze their marketing data effectively. By using Improvado's advanced marketing analytics platform, businesses can streamline this process and benefit from a comprehensive, scalable, and customizable solution. With high-quality customer support and the ability to process large volumes of data, Improvado offers a centralized platform for managing marketing and sales data. To learn more about how Improvado can help your organization, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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