Connect Amazon Ads to Looker Studio for Insightful Visualizations

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What is Amazon Ads?

Amazon Ads is a powerful advertising platform that helps enterprise companies reach their target audience, increase brand visibility, and drive sales. By leveraging advanced targeting capabilities and data-driven insights, businesses can create highly effective and tailored ad campaigns across Amazon's vast ecosystem. These sophisticated ad solutions enable companies to optimize their marketing efforts, maximize return on investment, and achieve their business objectives.

What is Looker Studio?

Looker Data Studio is a robust data analytics and visualization platform designed for enterprise companies. It empowers organizations to make data-driven decisions by providing an intuitive interface for exploring, analyzing, and visualizing data from various sources. With Looker Data Studio, businesses can easily create custom dashboards, reports, and visualizations to track performance, identify trends, and uncover valuable insights. As a result, companies can optimize their marketing strategies, improve operational efficiency, and drive growth.

Connecting Amazon Ads to Looker Studio

Connecting Amazon Ads to Looker Data Studio can be accomplished through various methods, such as:

  • Using Amazon Ads API: Pull data directly from Amazon Ads API and import it into Looker Data Studio. This method requires technical expertise and involves writing custom scripts to fetch and normalize data.
  • Using a CSV export: Export Amazon Ads data as a CSV file and then import it into Looker Data Studio. This method is manual and time-consuming, as it requires exporting and importing data regularly to keep the dashboard updated.
  • Using a third-party connector: Leverage a pre-built integration provided by a third-party data connector, such as Fivetran or Stitch, to automate the data sync process between Amazon Ads and Looker Data Studio. This method may require additional costs and might not offer complete customization or support.
  • Connecting with Improvado: Use Improvado's comprehensive data integration platform to seamlessly connect Amazon Ads to Looker Data Studio, providing a scalable, customizable, and efficient data pipeline. Improvado's data extraction and load capabilities simplify the process and eliminate the need for manual work or complex coding.

Connecting Amazon Ads to Looker Studio with Improvado

Improvado is the ideal solution for connecting Amazon Ads to Looker Data Studio thanks to its advanced data pipeline capabilities. It automates the entire process, from data extraction and transformation to normalization and visualization. With Improvado, businesses can access a comprehensive list of metrics and dimensions from Amazon Ads, enabling them to create meaningful analyses and visualizations in Looker Data Studio.

Moreover, Improvado is built to handle large volumes of data, ensuring that even the most complex and extensive marketing data sets are processed and analyzed efficiently. Its customizable platform allows for tailored integrations that cater to specific business needs, while its exceptional customer support ensures that any issues or questions are addressed promptly.

Summary of connection Amazon Ads to Looker Studio

In summary, connecting Amazon Ads and Looker Data Studio using Improvado offers numerous benefits, including scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data, businesses can streamline their analytics processes and make more informed decisions. To learn more about how Improvado can help your organization harness the power of Amazon Ads and Looker Data Studio, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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