Connect Chartmogul to Looker Studio to Make Data-Driven Decisions

Accelerate data connection between marketing platforms with Improvado.

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What is Chartmogul?

Chartmogul is a powerful subscription analytics platform that helps enterprise companies unlock valuable insights from their customer data. By gathering customer metrics such as monthly recurring revenue (MRR), churn rate, and customer lifetime value, Chartmogul enables businesses to make informed decisions and optimize their marketing strategies. Large-scale organizations can benefit from using Chartmogul to drive growth, retain customers, and improve overall business performance.

What is Looker Studio?

Looker Data Studio is a robust business intelligence (BI) and data visualization tool designed for large enterprises. With Looker Data Studio, organizations can access, analyze, and visualize data from multiple sources to uncover actionable insights and make data-driven decisions. The platform offers a user-friendly interface, customizable dashboards, and advanced data exploration capabilities, making it an ideal choice for organizations looking to gain a competitive edge in today’s data-driven world.

Connecting Chartmogul to Looker Studio

Connecting Chartmogul to Looker Data Studio can be accomplished by following these steps:

  • First, obtain API credentials from Chartmogul, including API Key and API Secret.
  • Next, access the Looker Data Studio platform and navigate to the Admin section.
  • Select the Connections tab and click on "New Connection".
  • Choose a suitable data connector for Looker Data Studio Chartmogul, such as a custom-built connector or a third-party integration service.
  • Input the API credentials obtained from Chartmogul, along with any other required information, and save the connection.
  • If using an ETL (Extract, Transform, Load) process, extract data from Chartmogul to Looker Data Studio by setting up the appropriate data pipelines and transformations.
  • Create custom dashboards and visualizations within Looker Data Studio to analyze and display Chartmogul data effectively.
  • Alternatively, use Improvado to connect Chartmogul to Looker Data Studio with ease, eliminating the need for complex ETL processes and ensuring seamless data integration.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Chartmogul to Looker Studio with Improvado

Improvado is the best solution for connecting Chartmogul to Looker Data Studio due to its ability to simplify and streamline the data integration process. With Improvado, you can quickly and easily connect your marketing data sources, including Chartmogul, to Looker Data Studio without any coding or technical expertise required. Improvado offers a comprehensive data dictionary for Chartmogul, allowing you to automatically extract metrics and dimensions most relevant to your business needs. Additionally, Improvado provides high-quality customer support to ensure a smooth and seamless integration process.

Summary of connection Chartmogul to Looker Studio

In summary, connecting Chartmogul and Looker Data Studio can unlock valuable insights and enable data-driven decision-making for enterprise organizations. By leveraging Improvado as your data integration solution, you can enjoy the benefits of scalability, customization, high-quality customer support, and the ability to process large volumes of data. Furthermore, Improvado empowers businesses to centralize their marketing and sales data, making it easier than ever to visualize and analyze crucial metrics within Looker Data Studio. To learn more about how Improvado can help you connect Chartmogul to Looker Data Studio, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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