Connect Branch to Looker Studio to Eliminate Human Error

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What is Branch?

Branch is a mobile attribution and deep linking platform that helps enterprise companies enhance their mobile app experience, drive user engagement, and optimize marketing efforts. By offering accurate attribution data and seamless linking, Branch empowers businesses to make data-driven decisions, improve user acquisition and retention strategies, and deliver personalized user experiences.

What is Looker Studio?

Looker Data Studio is a modern data platform that enables enterprise companies to explore, analyze, and visualize their data in real-time. By providing a powerful, flexible, and secure solution, Looker Data Studio empowers businesses to make data-driven decisions, streamline operations, and gain valuable insights. With its easy-to-use interface and robust features, Looker Data Studio is an ideal tool for marketing and analytics teams to gain a comprehensive understanding of their data.

Connecting Branch to Looker Studio

Connecting Branch to Looker Data Studio can be accomplished through several steps:

  • Ensure that you have access to both Branch and Looker Data Studio platforms, with the necessary permissions to integrate different data sources.
  • Export Branch data by setting up an automated data export process. This process includes configuring the export frequency, selecting the desired data sets, and choosing a destination for the exported data (e.g., CSV, JSON, or a cloud storage service).
  • Use a data connector for Looker Data Studio Branch to import the exported data into Looker Data Studio. This connector will help you map the Branch data to corresponding tables and fields in Looker Data Studio, so you can visualize and analyze the data in the BI platform.
  • Create custom dashboards and reports in Looker Data Studio, using the imported Branch data as a data source. This will allow you to analyze and visualize Branch data alongside other marketing data sources and gain valuable insights.
  • Regularly monitor and maintain the data connection between Branch and Looker Data Studio to ensure data accuracy and consistency. This includes checking for any data discrepancies, updating data mappings, and troubleshooting any issues that may arise.
  • Consider using Improvado for a seamless and efficient way to connect Branch to Looker Data Studio, rather than managing the data extraction and load process manually.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Branch to Looker Studio with Improvado

Improvado is the best solution to connect Branch to Looker Data Studio because it offers a complete data pipeline, from data extraction to data visualization. With Improvado, you can easily extract data from Branch and load it into Looker Data Studio without the need for manual data exports or complex data connectors. Moreover, Improvado offers a comprehensive list of metrics and dimensions that can be automatically extracted from Branch, ensuring a robust and granular data analysis.

Improvado also provides scalability, customization, and high-quality customer support, making it a reliable solution for large enterprises with complex data needs. Additionally, Improvado is capable of processing large volumes of data and centralizing marketing and sales data from various sources, streamlining data management and analysis processes for marketing and analytics teams.

Summary of connection Branch to Looker Studio

In summary, connecting Branch and Looker Data Studio allows marketing and analytics teams to gain valuable insights by visualizing and analyzing their mobile attribution data in a powerful BI platform. Improvado offers a seamless, scalable, and customizable solution for connecting Branch to Looker Data Studio, providing a comprehensive data pipeline that simplifies data management and analysis. With its ability to process large volumes of data and centralize marketing and sales data, Improvado is an ideal choice for large enterprises seeking a reliable and efficient data integration solution. To learn more about how Improvado can benefit your business, book a call with our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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