Connect Salesforce to Looker Studio to Streamline Marketing Analytics

Improvado: your fast lane to seamless marketing data integration.

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What is Salesforce?

Salesforce is a leading cloud-based customer relationship management (CRM) platform that helps large enterprises manage their sales, customer service, and marketing efforts efficiently. By providing a centralized platform for tracking customer interactions, managing leads, and automating processes, Salesforce enables companies to improve their customer relationships, boost sales, and make data-driven decisions.

What is Looker Studio?

Looker Data Studio is a powerful data analytics and visualization platform that empowers enterprises to explore, analyze, and visualize their data in real-time. With its user-friendly interface and robust data modeling capabilities, Looker Data Studio enables businesses to gain insights from their data and make informed decisions. By connecting to various data sources, Looker Data Studio allows organizations to build customized dashboards and reports, fostering a data-driven culture.

Connecting Salesforce to Looker Studio

Connecting Salesforce to Looker Data Studio can be achieved through several methods, including:

  • Using a native Salesforce connector provided by Looker Data Studio to import data directly from Salesforce.
  • Exporting data from Salesforce as CSV files and importing them into Looker Data Studio.
  • Utilizing a third-party data connector for Looker Data Studio Salesforce integration, such as Fivetran or Stitch.
  • Building a custom integration using Salesforce APIs and Looker Data Studio SDKs to sync data between the two platforms.
  • Employing Improvado, a powerful marketing analytics platform that simplifies the process of extracting and loading data from Salesforce to Looker Data Studio, offering a seamless and efficient integration experience.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Salesforce to Looker Studio with Improvado

Improvado stands out as the best solution for connecting Salesforce to Looker Data Studio due to its robust features and benefits:

  • Improvado provides a complete data pipeline, handling data extraction, transformation, and normalization, ensuring the data is ready for visualization in Looker Data Studio.
  • With Improvado, you can easily access a wide range of metrics and dimensions from Salesforce, enabling a comprehensive analysis of your marketing and sales data.
  • Improvado offers customizability and scalability, allowing you to tailor the integration to your specific needs and handle large volumes of data effortlessly.
  • Improvado's dedicated customer support team ensures a seamless and efficient integration process, providing expert assistance and guidance throughout the entire process.

Summary of connection Salesforce to Looker Studio

In summary, connecting Salesforce and Looker Data Studio is a powerful way to centralize your marketing and sales data, enabling you to gain valuable insights and make data-driven decisions. By leveraging Improvado's marketing analytics platform, you can benefit from scalability, customization, high-quality customer support, and the ability to process large volumes of data. To learn more about how Improvado can help you connect Salesforce to Looker Data Studio and unlock the full potential of your data, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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