How to Connect Salesforce to Looker Studio

Connect Salesforce to Looker Studio for better decisions

Integrated marketing intelligence
250+ real-time campaign checks
AI Agents for every data need

What is Salesforce?

Salesforce is a leading cloud-based customer relationship management (CRM) platform that helps large enterprises manage their sales, customer service, and marketing efforts efficiently. By providing a centralized platform for tracking customer interactions, managing leads, and automating processes, Salesforce enables companies to improve their customer relationships, boost sales, and make data-driven decisions.

What is Looker Studio?

Looker Data Studio is a powerful data analytics and visualization platform that empowers enterprises to explore, analyze, and visualize their data in real-time. With its user-friendly interface and robust data modeling capabilities, Looker Data Studio enables businesses to gain insights from their data and make informed decisions. By connecting to various data sources, Looker Data Studio allows organizations to build customized dashboards and reports, fostering a data-driven culture.

How to connect Salesforce to Looker Studio?

Linking Salesforce with Looker Studio enhances your data management by automating workflows and removing the need for manual handling. To seamlessly connect these platforms, follow these steps:

  • Establish secure API authentication along with appropriate data access rights
  • Define precise data mapping and apply transformation guidelines
  • Automate routine data updates through scheduled syncs
  • Track data accuracy and analyze system performance continuously
  • Design tailored dashboards and generate insightful reports

By merging these tools, you unlock real-time analytics, minimize manual effort, and gain cohesive visibility across your entire data ecosystem.

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How does Improvado connect Salesforce to Looker Studio?

Improvado takes the headache out of connecting Salesforce with Looker Studio by offering a fully no-code platform that manages every technical detail behind the scenes. Here’s what you gain:

  • Ready-to-use connectors with intelligent field matching
  • Continuous, real-time data updates and health checks
  • Integrated transformation tools and validation routines
  • Robust, enterprise-level security and regulatory adherence
  • Round-the-clock technical assistance

With Improvado, there’s no need to write a single line of code. You’ll slash setup time from weeks to mere days while enjoying a rock-solid, uninterrupted stream of data.

What are the benefits of connecting Salesforce and Looker Studio?

Connecting Salesforce with Looker Studio unlocks tangible business value and competitive edge. Notable advantages encompass:

  • A 90% drop in IT support requests tied to marketing
  • Analytical efficiency boosted by 2 to 3 times
  • Near-complete removal (99%) of data inconsistencies
  • Reporting cycles shortened by 75% thanks to automated data syncing
  • Insights generated up to 5 times quicker via consolidated marketing data

Companies typically experience payback in just 2 to 3 months, driven by a 75% decrease in manual workflows and fivefold acceleration in attribution analysis.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.

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