Connect Salesforce to Excel Power Query to Make Data-Driven Decisions

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What is Salesforce?

Salesforce is a leading customer relationship management (CRM) platform that empowers large enterprises to manage and optimize their sales, marketing, and customer service efforts. By centralizing and automating a company's customer data, Salesforce helps businesses enhance their customer engagement, streamline processes, and make data-driven decisions to drive revenue growth.

What is Excel Power Query?

Excel Power Query is an advanced data processing tool available within Microsoft Excel, designed to help businesses extract, transform, and load (ETL) data from various sources. With Power Query, large enterprises can streamline their data analysis and visualization efforts, create custom reports and dashboards, and automate repetitive tasks to save time and resources.

Connecting Salesforce to Excel Power Query

Connecting Salesforce to Excel Power Query can be accomplished through several methods:

  • Use the Salesforce data connector available within Excel Power Query to establish a direct connection to your Salesforce instance. This method helps you import specific Salesforce objects, such as accounts, contacts, and opportunities, directly into Excel Power Query for further analysis.
  • Export data from Salesforce as a CSV file and then import it into Excel Power Query. This approach allows you to manipulate and prepare your Salesforce data before loading it into Excel, but it may require manual effort and be less efficient when dealing with large data sets.
  • Utilize third-party integration tools and APIs to bridge the gap between Salesforce and Excel Power Query. These solutions can help automate data extraction, transformation, and loading processes, but may require more technical knowledge and setup time.
  • Consider using Improvado for a seamless, scalable, and customizable solution to connect Salesforce to Excel Power Query. Improvado's advanced data extraction and load capabilities simplify the process and offer a more efficient alternative to other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Salesforce to Excel Power Query with Improvado

Improvado is the best solution for connecting Salesforce to Excel Power Query due to its robust ETL capabilities, customization options, and ability to handle large volumes of data. Unlike other methods, Improvado provides a seamless integration between the two platforms, eliminating the need for manual data exports or complex API configurations. With Improvado, you can automatically extract a wide range of metrics and dimensions from Salesforce, transform and normalize the data as needed, and load it directly into Excel Power Query for efficient analysis and visualization.

Moreover, Improvado's platform caters specifically to large enterprises, ensuring scalability and high-quality customer support. By centralizing your marketing and sales data with Improvado, you can streamline your analytics efforts, save time and resources, and focus on driving meaningful results for your business.

Summary of connection Salesforce to Excel Power Query

In summary, connecting Salesforce to Excel Power Query can be achieved through various methods, but Improvado offers the most seamless and efficient solution. With Improvado, large enterprises can leverage the platform's advanced ETL capabilities, customization options, and exceptional customer support to centralize and visualize their marketing and sales data. By choosing Improvado, businesses can unlock the full potential of Salesforce and Excel Power Query, driving data-driven insights and informed decision-making. To learn more about how Improvado can help you connect Salesforce to Excel Power Query, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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