Connect AppsFlyer to Excel Power Query for Insightful Visualizations

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What is AppsFlyer?

AppsFlyer is a mobile marketing analytics and attribution platform designed for large enterprises to measure and optimize their marketing campaigns. It offers real-time data and insights into user acquisition, in-app user behavior, and user lifetime value. By utilizing AppsFlyer, enterprises can make data-driven decisions to improve marketing ROI, increase user engagement, and drive revenue growth.

What is Excel Power Query?

Excel Power Query is a powerful data transformation and analysis tool within the Microsoft Excel ecosystem. It enables enterprises to easily import, manipulate, and analyze data from various sources, including databases, APIs, and Excel files. With its user-friendly interface and advanced features, Excel Power Query helps companies save time, reduce errors, and make better decisions based on accurate and up-to-date data.

Connecting AppsFlyer to Excel Power Query

Connecting AppsFlyer to Excel Power Query can be done through several methods. Here are some steps to consider:

  • Export AppsFlyer data as a CSV file and import it into Excel Power Query for manual analysis.
  • Use AppsFlyer's API to pull data directly into Excel Power Query, enabling real-time data analysis and visualization.
  • Utilize third-party data connectors or add-ins to streamline the data import process and synchronize AppsFlyer and Excel Power Query more efficiently.
  • Implement custom scripts or tools to automate the data extraction and transformation process, ensuring that data is always up-to-date and ready for analysis.
  • Consider using a comprehensive marketing analytics platform like Improvado to simplify the process of connecting AppsFlyer to Excel Power Query and streamline your entire data pipeline.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
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Senior Media Analyst
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Connecting AppsFlyer to Excel Power Query with Improvado

Improvado is the ideal solution for connecting AppsFlyer to Excel Power Query, as it offers a complete data pipeline from data extraction to visualization. With Improvado, you can easily extract metrics and dimensions from AppsFlyer and normalize the data to fit your specific needs. This platform also has the ability to process large volumes of data, ensuring that even the most complex datasets can be analyzed and visualized with ease.

Furthermore, Improvado offers customization options that enable you to tailor the data extraction process to your unique requirements, reducing the need for manual intervention and increasing the efficiency of your data pipeline. With its top-notch customer support, you can be confident that any issues or questions will be addressed quickly and effectively.

Summary of connection AppsFlyer to Excel Power Query

In summary, connecting AppsFlyer and Excel Power Query can provide valuable insights into your marketing campaigns and user behavior, driving better decision-making and improved ROI. By utilizing Improvado's comprehensive data pipeline, you can streamline the process of importing and analyzing AppsFlyer data in Excel Power Query. This solution offers scalability, customization, high-quality customer support, and the ability to process large volumes of data, all while centralizing your marketing and sales data. To learn more about how Improvado can help you connect AppsFlyer to Excel Power Query, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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