Connect AppsFlyer to Metabase for Insightful Visualizations

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What is AppsFlyer?

AppsFlyer is a leading mobile attribution and marketing analytics platform, empowering enterprise companies to make data-driven decisions by providing real-time insights into their marketing campaigns. With AppsFlyer, businesses can track the performance of their mobile apps and advertisements, identify the most effective marketing channels, and optimize their marketing strategies for maximum ROI. By leveraging AppsFlyer's advanced analytics, enterprises can improve user acquisition, retention, and engagement, ultimately driving growth and profitability.

What is Metabase?

Metabase is an open-source business intelligence (BI) tool that enables organizations to visualize, analyze, and share their data. Designed for ease of use, Metabase allows users to create custom dashboards and reports without requiring any coding or SQL knowledge. With its intuitive interface and powerful visualization capabilities, Metabase empowers enterprises to uncover valuable insights, streamline decision-making processes, and foster a data-driven culture across their organization. By integrating Metabase into their data stack, businesses can unlock the full potential of their data and drive informed strategic decisions.

Connecting AppsFlyer to Metabase

Connecting AppsFlyer to Metabase can be approached in several ways:

  • Use the Metabase native data connector to connect directly to the AppsFlyer API. This requires setting up API credentials, configuring the connection parameters, and importing the desired data tables.
  • Export data from AppsFlyer as CSV files and import them into Metabase using the built-in CSV import feature. This method may require manual data transformation and mapping to ensure compatibility with Metabase's data model.
  • Utilize a third-party data integration platform to extract, transform, and load (ETL) data from AppsFlyer into a database supported by Metabase, such as MySQL or PostgreSQL. Once the data is in the database, connect Metabase to the database using its native connectors.
  • Consider using Improvado, an advanced marketing analytics platform, to simplify the process of connecting AppsFlyer to Metabase. By leveraging Improvado's robust data extraction and load capabilities, you can seamlessly integrate AppsFlyer data into Metabase without the need for manual data manipulation or time-consuming ETL processes.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting AppsFlyer to Metabase with Improvado

Improvado is the ideal solution for connecting AppsFlyer to Metabase, offering a range of benefits for large enterprises:

  • Scalability: Improvado is designed to handle the large volumes of data generated by enterprise-level marketing campaigns, ensuring efficient data processing and integration.
  • Customization: Improvado's platform allows for custom data transformations and normalization, enabling businesses to tailor their data integration process to their unique needs.
  • Automation: Improvado's platform automatically extracts metrics and dimensions from AppsFlyer, streamlining the data import process and reducing the risk of human error.
  • Centralization: Improvado enables organizations to consolidate their marketing and sales data from multiple sources into a single, unified platform, making it easier to visualize and analyze the data in Metabase.
  • High-quality customer support: Improvado's dedicated support team is available to assist with any issues that may arise during the data integration process, ensuring a smooth and seamless experience for users.

Summary of connection AppsFlyer to Metabase

In summary, connecting AppsFlyer and Metabase is a powerful way for enterprise businesses to unlock valuable insights from their marketing data. Improvado offers a comprehensive solution for integrating AppsFlyer data into Metabase, providing scalability, customization, and high-quality customer support. With Improvado, organizations can effectively centralize their marketing and sales data, enabling them to process large volumes of data and make data-driven decisions with ease. To learn more about how Improvado can help your business connect AppsFlyer to Metabase, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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