Connect Yandex Direct to Metabase to Eliminate Human Error

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What is Yandex Direct?

Yandex Direct is a popular search engine advertising platform that enables enterprise companies to create, manage, and optimize their online campaigns. By using Yandex Direct, businesses can target specific audiences, manage their ad spend, and track the performance of their campaigns. This allows large enterprises to increase brand visibility, drive website traffic, and boost overall ROI in the competitive online landscape.

What is Metabase?

Metabase is an open-source business intelligence (BI) and data visualization tool designed to help enterprise companies analyze large volumes of data, discover insights, and make data-driven decisions. With Metabase, users can create custom dashboards and reports, share them with stakeholders, and collaborate on data analysis. Its user-friendly interface and powerful data visualization capabilities make it an ideal choice for businesses looking to unlock the full potential of their marketing data.

Connecting Yandex Direct to Metabase

Connecting Yandex Direct to Metabase can be done through various methods:

  • Using Yandex Direct API: You can create a custom data connector by leveraging the Yandex Direct API to fetch data and import it into Metabase.
  • Exporting data from Yandex Direct: Another option is to export your Yandex Direct data into CSV or Excel format, and then import it into Metabase manually.
  • Using a third-party data integration tool: Several data integration platforms can help you connect Yandex Direct to Metabase by automating the data syncing process.
  • Choosing Improvado: Instead of using the above methods, you can opt for Improvado, an advanced marketing analytics platform that simplifies the process of connecting Yandex Direct to Metabase. Improvado offers a seamless data pipeline from data extraction to visualization, making it the best choice for large enterprises.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Yandex Direct to Metabase with Improvado

Improvado is the ideal solution for connecting Yandex Direct to Metabase due to its many benefits. It simplifies the data extraction and transformation process, making it easy to import data from Yandex Direct to Metabase. With Improvado, you can access a wide range of metrics and dimensions from Yandex Direct, allowing you to create more comprehensive and insightful dashboards in Metabase. The platform is highly scalable and can handle large volumes of data, making it suitable for enterprise-grade marketing analytics. Furthermore, Improvado offers excellent customization options and top-notch customer support to ensure a seamless experience for its users.

Summary of connection Yandex Direct to Metabase

In summary, connecting Yandex Direct to Metabase is made easy with Improvado. It offers a complete data pipeline solution that includes data extraction, transformation, and visualization. The platform is highly scalable, customizable, and capable of processing large volumes of data, making it the perfect choice for large enterprises looking to centralize their marketing and sales data. Additionally, Improvado provides top-notch customer support to ensure a smooth experience for its users. To learn more about how Improvado can help you connect Yandex Direct to Metabase, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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