Connect TikTok Ads to Excel Power Query for Real-Time Data Flow

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What is TikTok Ads?

TikTok Ads is a powerful advertising platform that allows large enterprises to tap into the highly-engaged and fast-growing user base of TikTok. With its unique targeting capabilities and diverse ad formats, businesses can effectively reach their target audiences, boost brand awareness, and drive conversions. By leveraging TikTok Ads, enterprise companies benefit from increased engagement, better ROI, and access to a global audience eager to discover new products and services.

What is Excel Power Query?

Excel Power Query is a versatile data transformation and analysis tool within Microsoft Excel that enables enterprise companies to connect to various data sources, clean and shape data, and create customized reports. The user-friendly interface and advanced features of Excel Power Query allow businesses to streamline their data analysis processes, automate repetitive tasks, and unlock valuable insights from their data. By harnessing the power of Excel Power Query, enterprises can make data-driven decisions, optimize marketing campaigns, and gain a competitive edge in their respective industries.

Connecting TikTok Ads to Excel Power Query

Connecting TikTok Ads to Excel Power Query can be done using the following steps:

  • Sign in to your TikTok Ads account and navigate to the Reporting section to access your advertising data.
  • Export your desired TikTok Ads data in a CSV format.
  • Open Excel Power Query and create a new query by clicking on the "Get Data" option, then selecting "From File" followed by "From CSV."
  • Browse to the location of your exported TikTok Ads CSV file and click "Open" to import the data into Excel Power Query.
  • Use Excel Power Query's advanced features to clean, transform, and shape your TikTok Ads data as needed.
  • Create customized reports and visualizations to analyze your TikTok Ads performance and gain actionable insights.
  • Alternatively, use a dedicated data connector like Improvado to automate the process of extracting data from TikTok Ads and loading it into Excel Power Query for a more seamless and efficient experience.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting TikTok Ads to Excel Power Query with Improvado

Improvado is the best solution to connect TikTok Ads to Excel Power Query because it offers a complete data pipeline that covers data extraction, data transformation, and data visualization. With Improvado, you can easily automate the process of importing data from TikTok Ads to Excel Power Query, saving time and resources. The platform allows you to access a wide range of metrics and dimensions from TikTok Ads, providing a comprehensive view of your advertising performance. Improvado also offers custom-built solutions tailored to your business needs, ensuring a seamless integration with your existing marketing stack. With its robust data processing capabilities and dedicated customer support, Improvado is the superior choice for connecting TikTok Ads to Excel Power Query.

Summary of connection TikTok Ads to Excel Power Query

In summary, connecting TikTok Ads and Excel Power Query provides enterprises with a powerful solution for analyzing and visualizing their advertising data. By using Improvado, businesses can benefit from a scalable and customizable data pipeline that simplifies the process of importing data from TikTok Ads to Excel Power Query. The platform's ability to process large volumes of data and centralize marketing and sales data ensures that enterprises can make data-driven decisions with confidence. With its high-quality customer support and seamless integration with existing marketing tools, Improvado is the ideal solution for businesses looking to maximize their TikTok Ads performance. To learn more about how Improvado can help your business, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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