Connect Acoustic (ex. Silverpop) to Looker Studio for Real-Time Data Flow

Accelerate marketing data ops: reduce time to insights with Improvado.

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What is Acoustic (ex. Silverpop)?

Acoustic (ex. Silverpop) is a marketing automation platform that helps large enterprises manage and automate their marketing campaigns. This powerful tool offers features like email marketing, lead management, and customer analytics to effectively engage with customers and generate leads. Large enterprises benefit from Acoustic's ability to personalize content, segment audiences, and track marketing performance, making it an essential part of their marketing strategy.

What is Looker Studio?

Looker Data Studio is a modern business intelligence (BI) and data visualization platform designed to help enterprise companies turn raw data into actionable insights. With its powerful data modeling language, LookML, Looker Data Studio allows users to define data relationships, create custom metrics, and build interactive dashboards. Enterprise companies benefit from Looker Data Studio's ability to handle large volumes of data, collaborate on insights, and make data-driven decisions across the organization.

Connecting Acoustic (ex. Silverpop) to Looker Studio

Connecting Acoustic (ex. Silverpop) to Looker Data Studio can be achieved through several steps:

  • Export data from Acoustic (ex. Silverpop) by generating reports or using APIs to access raw data.
  • Prepare and transform the data to ensure it is in a format compatible with Looker Data Studio.
  • Load the transformed data into a data warehouse, such as Amazon Redshift, Google BigQuery, or Snowflake.
  • Create a data connection in Looker Data Studio to connect to the data warehouse, allowing data import from Acoustic (ex. Silverpop) to Looker Data Studio.
  • Develop custom data models using LookML to define relationships between Acoustic (ex. Silverpop) data and other data sources.
  • Build interactive dashboards and visualizations to analyze Acoustic (ex. Silverpop) data and gain insights.
  • Alternatively, use Improvado's data extraction and load capabilities to streamline the entire process and connect Acoustic (ex. Silverpop) to Looker Data Studio with ease.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst

Connecting Acoustic (ex. Silverpop) to Looker Studio with Improvado

Improvado is the best solution for connecting Acoustic (ex. Silverpop) to Looker Data Studio because it offers a seamless, end-to-end data pipeline, from data extraction to visualization. Improvado's platform automates data extraction from Acoustic (ex. Silverpop) and loads it into your data warehouse, eliminating the need for manual data exports and transformations. With Improvado, you can access a comprehensive list of metrics and dimensions that can be automatically extracted from Acoustic (ex. Silverpop) and visualized in Looker Data Studio. Moreover, Improvado's platform is built for scalability and customization, allowing it to handle large volumes of data and adapt to your specific needs.

Summary of connection Acoustic (ex. Silverpop) to Looker Studio

In summary, connecting Acoustic (ex. Silverpop) and Looker Data Studio is made easy and efficient with Improvado. By leveraging Improvado's platform, enterprise companies can centralize their marketing and sales data, visualize Acoustic (ex. Silverpop) data in Looker Data Studio, and make data-driven decisions with confidence. Improvado offers scalability, customization, high-quality customer support, the ability to process large volumes of data, and a comprehensive list of metrics and dimensions. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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