Connect Amazon Ads to Power BI to Get Analysis-Ready Data

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What is Amazon Ads?

Amazon Ads is a powerful advertising platform that allows businesses to reach millions of potential customers on the world's largest online marketplace. By utilizing Amazon Ads, enterprise companies can increase brand visibility, drive sales, and gain valuable insights into customer behavior. Amazon Ads offers a variety of advertising solutions, including sponsored products, sponsored brands, and display ads, allowing businesses to tailor their marketing strategies to achieve the best results.

What is Power BI?

Power BI is a business analytics tool developed by Microsoft that helps organizations visualize and share insights from their data. It allows users to create interactive dashboards, reports, and charts, enabling decision-makers to make informed decisions based on real-time data. Power BI is a versatile solution for enterprise companies, as it seamlessly integrates with various data sources and offers robust data analysis capabilities. Additionally, Power BI supports collaboration across teams and departments, ensuring that everyone in the organization has access to critical information when they need it.

Connecting Amazon Ads to Power BI

  • First, ensure that you have access to both your Amazon Ads account and Power BI. You'll need the appropriate permissions and login credentials to connect the two platforms.
  • Create a new Power BI project and select the option to connect to an external data source. From the list of available options, choose the Amazon Ads connector.
  • Enter your Amazon Ads account credentials to establish a secure connection between the two platforms. This will ensure that Power BI can access your Amazon Ads data.
  • Once connected, you can start importing data from your Amazon Ads account into Power BI. This may include metrics such as impressions, clicks, conversion rates, and sales figures. You'll need to configure the data connector according to your specific needs and preferences.
  • After importing your Amazon Ads data, you can use Power BI's powerful visualization and analysis tools to create custom reports and dashboards. This will help you gain valuable insights into your advertising campaigns, allowing you to optimize your marketing strategies and drive better results.
  • It's also important to keep in mind that connecting Amazon Ads to Power BI can be a complex process, especially for large enterprise companies with high volumes of data. In such cases, using a dedicated data connector like Improvado can help streamline the process and ensure that your data is extracted, transformed, and loaded efficiently.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amazon Ads to Power BI with Improvado

Improvado is an advanced marketing analytics platform that provides a complete data pipeline from data extraction to visualization. When connecting Amazon Ads to Power BI, Improvado offers a seamless integration solution that simplifies the process and ensures that your data is always up-to-date and accurate. With Improvado, you can:

  • Automatically extract and load data from Amazon Ads to Power BI, without the need for manual intervention or custom coding.
  • Access a comprehensive data dictionary that includes all available metrics and dimensions for Amazon Ads, ensuring that you have all the information you need to create meaningful visualizations and analyses.
  • Benefit from a highly scalable and customizable solution that can handle large volumes of data and adapt to your organization's unique needs and requirements.
  • Receive top-notch customer support from Improvado's team of experts, who are always available to assist you with any questions or concerns you may have.

Summary of connection Amazon Ads to Power BI

In summary, connecting Amazon Ads to Power BI can provide enterprise companies with valuable insights into their advertising campaigns, helping them optimize their marketing strategies and drive better results. By leveraging Improvado's advanced marketing analytics platform, businesses can streamline the process of integrating Amazon Ads data with Power BI, ensuring that their data is always accurate, up-to-date, and ready for analysis. With Improvado's scalable, customizable solution, organizations can centralize their marketing and sales data, allowing them to make better-informed decisions based on real-time insights. To learn more about Improvado and how it can help your company connect Amazon Ads to Power BI, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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