Connect Amazon Seller Central to Power BI Automatically

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What is Amazon Seller Central?

Amazon Seller Central is a web portal that allows large enterprises to sell their products directly on Amazon's marketplace. By using Amazon Seller Central, businesses can manage their inventory, set pricing, create promotions, and analyze sales performance. This platform provides enterprises with a powerful tool to expand their online presence and reach a wider customer base, ultimately increasing revenue and growing their business.

What is Power BI?

Power BI is a business analytics tool developed by Microsoft that enables enterprises to visualize and analyze data from various sources. With Power BI, organizations can create interactive dashboards, generate insightful reports, and make data-driven decisions. This platform offers a range of advanced analytics features, such as data modeling, custom visualizations, and real-time data processing, making it an invaluable resource for companies looking to optimize their marketing strategies and improve overall performance.

Connecting Amazon Seller Central to Power BI

There are several ways to connect Amazon Seller Central to Power BI:

  • Use the native Power BI Amazon Seller Central connector, which is available within Power BI and requires only API credentials to connect.
  • Export data from Amazon Seller Central as CSV files and import them into Power BI using the "Get Data" feature.
  • Employ a third-party data connector for Power BI, which can provide additional customization options and support for more complex data structures.
  • Develop a custom-built solution to extract data from Amazon Seller Central and load it into Power BI, potentially involving coding and maintenance efforts.
  • Choose Improvado as an end-to-end solution for data extraction, transformation, and visualization, simplifying the entire process and ensuring accurate, up-to-date information in Power BI.

Using Improvado instead of other methods to connect Amazon Seller Central to Power BI offers numerous advantages, such as reduced complexity, increased efficiency, and better data quality.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amazon Seller Central to Power BI with Improvado

Improvado is the ideal solution for connecting Amazon Seller Central to Power BI, as it streamlines the entire process and offers a range of powerful features. With Improvado, businesses can:

  • Automatically extract and load data from Amazon Seller Central to Power BI, eliminating the need for manual data exports and imports.
  • Access a comprehensive list of metrics and dimensions, thanks to Improvado's extensive data dictionary, ensuring that the most relevant data is available for analysis in Power BI.
  • Customize and transform data within the Improvado platform, allowing for better data quality and more accurate visualizations in Power BI.
  • Benefit from Improvado's robust customer support, which ensures that any issues or queries are addressed promptly and effectively.

By using Improvado to connect Amazon Seller Central to Power BI, businesses can focus on analyzing their data and making data-driven decisions, rather than worrying about the technical aspects of data integration.

Summary of connection Amazon Seller Central to Power BI

In summary, connecting Amazon Seller Central and Power BI is essential for large enterprises looking to optimize their marketing strategies and improve overall performance. Using Improvado as an end-to-end solution offers numerous benefits, such as scalability, customization, high-quality customer support, and the ability to process large volumes of data. Furthermore, Improvado's centralization of marketing and sales data ensures that businesses have access to the most accurate, up-to-date information for analysis and decision-making. To learn more, book a call with an Improvado expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.

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