How to Connect Amazon Seller Central to Power BI

Unify Amazon Seller Central and Power BI data sources

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What is Amazon Seller Central?

Amazon Seller Central is a web portal that allows large enterprises to sell their products directly on Amazon's marketplace. By using Amazon Seller Central, businesses can manage their inventory, set pricing, create promotions, and analyze sales performance. This platform provides enterprises with a powerful tool to expand their online presence and reach a wider customer base, ultimately increasing revenue and growing their business.

What is Power BI?

Power BI is a business analytics tool developed by Microsoft that enables enterprises to visualize and analyze data from various sources. With Power BI, organizations can create interactive dashboards, generate insightful reports, and make data-driven decisions. This platform offers a range of advanced analytics features, such as data modeling, custom visualizations, and real-time data processing, making it an invaluable resource for companies looking to optimize their marketing strategies and improve overall performance.

How to connect Amazon Seller Central to Power BI?

Integrating Amazon Seller Central with Power BI enhances your data management by automating information flow and removing the need for manual intervention. Follow these steps for a seamless connection:

  • Establish API credentials and grant necessary data permissions
  • Define data mapping parameters and apply transformation logic
  • Implement automated data refresh schedules
  • Track data integrity and monitor system performance indicators
  • Develop tailored visualizations and analytical reports

This connection facilitates real-time data analysis, minimizes manual tasks, and delivers consolidated insights across your operational systems.

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How does Improvado connect Amazon Seller Central to Power BI?

Improvado streamlines the process of linking Amazon Seller Central to Power BI through a fully visual, no-code interface that absorbs all the underlying technical challenges. Here’s what you gain with Improvado:

  • Ready-to-deploy integrations featuring intelligent schema alignment
  • Continuous, live data updates with proactive performance tracking
  • Embedded ETL capabilities alongside automated validation routines
  • Robust security protocols and adherence to industry regulations
  • Around-the-clock monitoring, troubleshooting, and system upkeep

Bypassing the necessity for hand-coded solutions, our platform shrinks deployment schedules from multiple weeks to just a few days while guaranteeing uninterrupted, accurate data delivery.

What are the benefits of connecting Amazon Seller Central and Power BI?

Integrating Amazon Seller Central with Power BI delivers significant operational improvements and strategic benefits. Notable results include:

  • Virtually eradicating data inconsistencies by up to 99%
  • Minimizing manual reporting activities by 75%
  • Accelerating data-driven decision-making fivefold through consolidated information sources

Organizations typically realize a return on investment in just 2–3 months, benefiting from a 90% decrease in IT support requests and doubling or tripling their analytics efficiency.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.

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