Connect LinkedIn Ads to Power BI to Get Analysis-Ready Data

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What is LinkedIn Ads?

LinkedIn Ads is a powerful advertising platform that allows enterprise companies to reach their target audience on the world's largest professional network. With a variety of ad formats, targeting options, and analytics tools, LinkedIn Ads enables businesses to drive brand awareness, generate leads, and increase sales. By leveraging LinkedIn Ads, enterprises can effectively reach decision-makers, influencers, and other key players within their target industries.

What is Power BI?

Power BI is a business intelligence (BI) and data visualization tool that helps enterprise companies transform raw data into meaningful insights. With its intuitive interface, Power BI enables users to create interactive reports and dashboards that provide actionable insights for better decision-making. Enterprises benefit from Power BI's robust data connectivity options, advanced analytics capabilities, and seamless integration with other Microsoft products, making it a valuable tool for turning vast amounts of data into valuable business insights.

Connecting LinkedIn Ads to Power BI

Connecting LinkedIn Ads to Power BI enables businesses to analyze and visualize their advertising data alongside other relevant data sources. Here are some ways to connect LinkedIn Ads to Power BI:

  • Use Power BI's native LinkedIn Ads connector: Power BI offers a built-in connector that allows users to import their LinkedIn Ads data directly into Power BI. This method requires entering your LinkedIn Ads account credentials and choosing the desired data to import.
  • Export LinkedIn Ads data as a CSV file: Users can manually export their LinkedIn Ads data as a CSV file and then import it into Power BI. This method may require additional data transformation and normalization steps to ensure that the data is compatible with Power BI.
  • Create a custom API connection: More advanced users can create a custom API connection between LinkedIn Ads and Power BI using Power Query, Power BI's data connector language. This method requires knowledge of APIs and Power Query syntax but can provide more flexibility in terms of data selection and transformation.
  • Use a third-party data connector: There are several third-party data connectors available that can simplify the process of connecting LinkedIn Ads to Power BI. These connectors typically provide pre-built templates and data transformation tools to streamline the integration process.
  • Opt for Improvado's data connector: Instead of using the other methods, consider using Improvado's data connector for an easier, more efficient way to connect LinkedIn Ads to Power BI.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting LinkedIn Ads to Power BI with Improvado

Improvado is a powerful marketing analytics platform that streamlines the process of connecting LinkedIn Ads to Power BI. By leveraging Improvado's data connector, users can easily extract, transform, and load their LinkedIn Ads data into Power BI without the need for manual exports or complex API connections. Improvado's platform offers a comprehensive list of metrics and dimensions that can be extracted from LinkedIn Ads and automatically synced with Power BI. This eliminates the need for time-consuming data transformations and ensures that users have access to the most up-to-date advertising data in their Power BI dashboards.

Choosing Improvado to connect LinkedIn Ads to Power BI provides several benefits over other methods, including scalability, customization, high-quality customer support, and the ability to process large volumes of data. Additionally, Improvado enables businesses to centralize their marketing and sales data, making it easier to analyze and visualize important insights across multiple data sources.

Summary of connection LinkedIn Ads to Power BI

In summary, connecting LinkedIn Ads to Power BI is an essential step for businesses looking to get the most out of their advertising data. With Improvado's data connector, users can easily integrate LinkedIn Ads data into their Power BI dashboards, enabling them to leverage the full potential of both platforms. By choosing Improvado, businesses can benefit from a scalable and customizable solution that streamlines the data integration process, ensuring that they have access to the most accurate and up-to-date advertising insights. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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