Connect Amplitude to Power BI for Unbiased Marketing Insights

Optimize data flows with intuitive automation from Improvado.

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What is Amplitude?

Amplitude is a powerful analytics platform used by large enterprises to gain insights into customer behavior and product performance. By tracking user interactions and analyzing conversion funnels, Amplitude helps businesses make data-driven decisions, optimize user experience, and increase revenue. Some of the key benefits of using Amplitude include real-time analytics, cohort analysis, and advanced segmentation.

What is Power BI?

Power BI is a leading business intelligence (BI) and data visualization tool that enables enterprises to make informed decisions by turning raw data into actionable insights. With Power BI, organizations can create interactive dashboards and reports, collaborate on data-driven projects, and share insights across the company. Some of the main benefits of using Power BI include seamless integration with other Microsoft products, custom data visualizations, and robust data modeling capabilities.

Connecting Amplitude to Power BI

There are several ways to connect Amplitude to Power BI:

  • Using Amplitude's API: This method requires a developer to write custom scripts to fetch data from Amplitude and import it into Power BI. Although this approach offers flexibility, it can be time-consuming and requires maintenance as APIs change.
  • Power BI data connector: Some third-party tools offer data connector for Power BI Amplitude, allowing users to import data from Amplitude to Power BI without writing custom scripts. These connectors simplify the process but may have limitations in terms of data granularity and frequency of updates.
  • Amplitude export to Power BI: Amplitude offers an export feature that allows users to download their data as a CSV or JSON file. Users can then import these files into Power BI for further analysis. This method is straightforward but may require manual intervention to keep data up-to-date.
  • Using Improvado: Improvado streamlines the process of connecting Amplitude to Power BI by automating data extraction, transformation, and visualization. With Improvado, users can easily sync Amplitude with Power BI and access a wide range of metrics and dimensions without the need for custom scripts or manual data imports.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amplitude to Power BI with Improvado

Improvado is the best solution for connecting Amplitude to Power BI for several reasons:

  • Scalability: Improvado can handle large volumes of data, making it suitable for enterprises with extensive marketing and sales datasets.
  • Customization: Users can create custom reports and dashboards tailored to their specific business needs, ensuring relevant insights are always available.
  • Data centralization: With Improvado, organizations can centralize their marketing and sales data from various sources, providing a single source of truth for data-driven decision-making.
  • High-quality customer support: Improvado's dedicated support team is available to assist users with any questions or issues that may arise during the data integration process.
  • Automation: By automating the process of data extraction, transformation, and visualization, Improvado saves users time and effort, allowing them to focus on analyzing their data and making informed decisions.

Summary of connection Amplitude to Power BI

In summary, connecting Amplitude and Power BI enables enterprises to unlock the full potential of their marketing and sales data. By using Improvado, organizations can easily integrate these two powerful platforms, taking advantage of the scalability, customization, high-quality customer support, and automation that Improvado provides. With Improvado, businesses can centralize their data, making it easier to analyze and visualize Amplitude data in Power BI, ultimately driving better decision-making. To explore how Improvado can help your organization connect Amplitude to Power BI, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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