Connect Klaviyo to Power BI to Get Analysis-Ready Data

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What is Klaviyo?

Klaviyo is a powerful email marketing platform designed for large enterprises to help them drive revenue growth. The platform allows companies to create targeted and personalized email campaigns, automate follow-ups, and analyze customer behavior data. By using Klaviyo, enterprise companies can better understand their customers, segment their audience, and optimize their marketing efforts for maximum impact.

What is Power BI?

Power BI is a popular business intelligence (BI) and data visualization tool that enables large enterprises to make data-driven decisions. With its user-friendly interface and robust data analysis capabilities, Power BI helps businesses transform raw data into meaningful insights. Companies can create interactive dashboards, reports, and visualizations to track key performance indicators (KPIs), identify trends, and uncover hidden patterns in their data.

Connecting Klaviyo to Power BI

There are several ways to connect Klaviyo to Power BI for seamless data integration and visualization:

  • Develop a custom integration using Klaviyo's API: This method requires programming skills and knowledge of both Klaviyo's API and Power BI's data import capabilities. The process involves extracting data from Klaviyo, transforming it into a compatible format, and loading it into Power BI for analysis.
  • Use a pre-built connector: Some third-party solutions offer pre-built connectors that simplify the process of integrating Klaviyo with Power BI. These connectors handle data extraction, transformation, and loading, making it easy for non-technical users to integrate their Klaviyo data into Power BI.
  • Export data from Klaviyo and import it into Power BI: Another option is to manually export data from Klaviyo as a CSV file and then import it into Power BI. This method requires manual effort to keep the data in sync and may not be suitable for real-time analysis or large data sets.
  • Utilize Improvado as a comprehensive data pipeline solution: Instead of spending time and resources on building custom integrations or managing manual exports, you can rely on Improvado to automate the entire process of connecting Klaviyo to Power BI. With Improvado, you can extract data from Klaviyo, transform it, and load it directly into Power BI, ensuring your data is always up-to-date and accessible for analysis.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Klaviyo to Power BI with Improvado

Improvado is the best solution for connecting Klaviyo to Power BI because of its scalability, customization options, and high-quality customer support. The platform is designed to handle large volumes of data, allowing you to centralize your marketing and sales data from various sources for a comprehensive view. Moreover, Improvado's data pipeline solution can automatically extract metrics and dimensions from Klaviyo and normalize the data for use in Power BI. Additionally, Improvado provides dedicated customer support, ensuring that any questions or issues are addressed promptly and effectively.

Summary of connection Klaviyo to Power BI

In summary, connecting Klaviyo and Power BI using Improvado is a smart choice for large enterprises looking to streamline their marketing data analysis. This solution offers scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing your marketing and sales data with Improvado, you can unlock valuable insights and drive better business decisions. To learn more about how Improvado can help you connect Klaviyo to Power BI, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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