Connect Klaviyo to Looker with Zero API Maintenance

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What is Klaviyo?

Klaviyo is a robust marketing automation platform that helps large enterprises streamline their email and SMS marketing efforts. With its extensive features, enterprise companies can easily create personalized and targeted campaigns to drive customer engagement, retention, and revenue growth. Klaviyo's powerful analytics tools allow marketers to track customer interactions, measure campaign performance, and gain valuable insights for data-driven decision-making.

What is Looker?

Looker is a modern business intelligence (BI) and data visualization tool designed for large enterprises. It helps organizations easily explore, analyze, and share data insights across teams, enabling data-driven decision-making. Looker's flexible and customizable platform allows users to create interactive dashboards, visualizations, and reports tailored to their specific needs. With its robust integration capabilities, Looker connects with various data sources to provide a unified view of an organization's data landscape, empowering users to uncover hidden insights and make informed decisions.

Connecting Klaviyo to Looker

Connecting Klaviyo to Looker can be done in various ways. Here are some methods to consider:

  • Utilize Klaviyo's API: Klaviyo offers a REST API, enabling developers to extract data from Klaviyo and load it into Looker. This method requires technical knowledge and coding skills.
  • Export CSV files: Export data from Klaviyo as CSV files and manually import them into Looker. This can be time-consuming and requires regular updates to keep data in sync.
  • Use an ETL tool: An ETL (Extract, Transform, Load) tool can automate the process of extracting data from Klaviyo, transforming it into a compatible format, and loading it into Looker. This method reduces manual effort but may require configuration and maintenance.
  • Choose a data connector: A data connector simplifies the data integration process by providing a pre-built solution to sync data between Klaviyo and Looker. Some data connectors offer additional features like data transformation and normalization.
  • Opt for Improvado: Improvado is an advanced marketing analytics platform that provides a complete data pipeline solution from data extraction to visualization. This platform supports connecting Klaviyo to Looker with ease, eliminating the need for manual processes or complex configurations.

Connecting Klaviyo to Looker with Improvado

Improvado is the ideal solution for connecting Klaviyo to Looker, offering numerous benefits over other methods. With Improvado, you can automate the entire process of data extraction, transformation, normalization, and visualization, saving time and resources. The platform provides a comprehensive data dictionary with metrics and dimensions that can be automatically extracted from Klaviyo, ensuring you have access to all relevant data for analysis. Additionally, Improvado offers a centralized platform for managing marketing and sales data from multiple sources, making it easy to generate unified reports and dashboards in Looker.

Improvado is built with scalability in mind, allowing it to handle large volumes of data from enterprise organizations. The platform is highly customizable, enabling users to tailor their data pipeline to fit their unique business needs. Furthermore, Improvado is known for its top-notch customer support, providing clients with the assistance they need to succeed in their data integration efforts.

We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury
Senior Media Analyst

Summary of connection Klaviyo to Looker

In summary, connecting Klaviyo and Looker is made simple and efficient with Improvado. This advanced marketing analytics platform offers scalability, customization, high-quality customer support, and the ability to process large volumes of data. With Improvado, you can centralize your marketing and sales data, creating a streamlined data pipeline that feeds directly into Looker for powerful data visualization and analysis. To learn more about how Improvado can help connect Klaviyo to Looker, book a call with one of our experts today.

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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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