Connect Braze to Looker to Get Analysis-Ready Data

Braze is a comprehensive customer engagement platform that empowers enterprise companies to build long-lasting relationships with their customers. By leveraging real-time data, personalized messaging, and seamless cross-channel experiences, businesses can drive growth and increase customer retention. With advanced analytics and automation, Braze enables marketers to create targeted campaigns, measure their effectiveness, and optimize their marketing efforts for better results.

Looker is a powerful data platform that allows enterprise companies to explore, analyze, and visualize their data with ease. By providing a user-friendly interface and robust data modeling capabilities, Looker enables users to make data-driven decisions, identify trends, and uncover insights. With its ability to integrate with a wide range of data sources, Looker helps organizations centralize their data, streamline their workflows, and foster a data-driven culture across the entire organization.

Connecting Braze to Looker can be accomplished through several methods:

• Using Braze's built-in Looker connector, which enables a seamless integration between the two platforms. This method allows for easy data syncing and visualization of Braze data in Looker.
• Exporting Braze data as CSV files and then importing them into Looker. This process may require additional data manipulation and transformation to ensure the data is in a format compatible with Looker.
• Utilizing a third-party data connector or ETL (Extract, Transform, Load) tool to extract data from Braze and load it into Looker. This option can offer more advanced data transformation and normalization capabilities, but may require additional setup and configuration.
• Connecting Braze to Looker with Improvado, a powerful marketing analytics platform that simplifies the entire data pipeline from extraction to visualization. With Improvado, you can easily integrate Braze and Looker without the need for complex coding or data manipulation.

Improvado is the best solution for connecting Braze to Looker due to its advanced data extraction, transformation, and normalization capabilities. With Improvado, you can seamlessly connect and sync your Braze data with Looker, allowing you to visualize and analyze your marketing data in one centralized platform. Furthermore, Improvado offers a comprehensive data dictionary that includes a wide range of metrics and dimensions, enabling you to easily extract the most relevant data for your business needs.

Additionally, Improvado provides a high level of customization, allowing you to tailor the data integration process to fit your specific requirements. With its ability to process large volumes of data, Improvado ensures scalability and reliability for enterprise-level organizations. Lastly, Improvado's exceptional customer support ensures a smooth and efficient integration process, making it the ideal choice for connecting Braze and Looker.

In summary, connecting Braze and Looker is made simple and efficient with Improvado. By leveraging Improvado's advanced data extraction, transformation, and normalization capabilities, you can easily integrate and centralize your marketing and sales data within Looker. The benefits of using Improvado include scalability, customization, high-quality customer support, and the ability to process large volumes of data. To learn more about how Improvado can help you connect Braze and Looker, book a call with one of our experts today.