How to Connect Braze to Looker

Braze is a comprehensive customer engagement platform that empowers enterprise companies to build long-lasting relationships with their customers. By leveraging real-time data, personalized messaging, and seamless cross-channel experiences, businesses can drive growth and increase customer retention. With advanced analytics and automation, Braze enables marketers to create targeted campaigns, measure their effectiveness, and optimize their marketing efforts for better results.

Looker is a powerful data platform that allows enterprise companies to explore, analyze, and visualize their data with ease. By providing a user-friendly interface and robust data modeling capabilities, Looker enables users to make data-driven decisions, identify trends, and uncover insights. With its ability to integrate with a wide range of data sources, Looker helps organizations centralize their data, streamline their workflows, and foster a data-driven culture across the entire organization.

Linking Braze with Looker optimizes your data pipeline by automating the transfer and reducing the need for manual intervention. To achieve a seamless connection, consider the following steps:

• Establish secure API credentials and define appropriate access controls
• Design data schemas and apply transformation logic for consistency
• Implement automated schedules for regular data ingestion
• Continuously track data integrity and system performance indicators
• Develop tailored visualizations and analytical reports

By integrating these tools, you unlock real-time data analysis, minimize operational overhead, and gain consolidated visibility across your marketing and analytics environments.

Improvado streamlines the process of funneling Braze data into Looker through an intuitive, code-free interface that masks all underlying technical hurdles. Here’s how Improvado adds value:

• Ready-made data connectors with intelligent field alignment
• Continuous, near-instantaneous data updates and health tracking
• Embedded transformation rules coupled with rigorous validation
• Robust, enterprise-level security protocols and regulatory adherence
• Round-the-clock monitoring and assistance

Bypassing bespoke engineering work, our solution shrinks integration timelines from several weeks down to mere days, while delivering a steady, dependable data pipeline.

Integrating Braze with Looker delivers substantial improvements in both accuracy and operational productivity. Key advantages encompass:

• Near-total eradication of data inconsistencies, reaching 99%
• A three-quarters decrease in labor-intensive report generation
• Quintuple acceleration in extracting actionable insights owing to consolidated data sources

Organizations typically achieve measurable outcomes in under three months, highlighted by a 60% decline in repetitive workflows and over 85% synergy across various business units.