Connect Marketo to Tableau to Eliminate Human Error

Accelerate data connection between marketing platforms with Improvado.

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What is Marketo?

Marketo is a powerful marketing automation platform designed for large enterprises, providing a comprehensive suite of tools for lead management, email marketing, analytics, and more. With its robust capabilities, Marketo enables businesses to effectively engage and nurture leads, personalize marketing efforts, and drive revenue growth. By leveraging Marketo, enterprise companies can create targeted campaigns, gain valuable insights into customer behavior, and optimize their overall marketing strategies.

What is Tableau?

Tableau is a leading data visualization and business intelligence (BI) platform that allows users to create interactive and shareable dashboards, reports, and visual analytics. Designed for enterprise use, Tableau enables data-driven decision-making by turning raw data into actionable insights. With its user-friendly interface, powerful data analysis tools, and extensive integration capabilities, Tableau helps organizations uncover hidden patterns, trends, and correlations within their data, empowering them to make data-driven decisions and improve overall business performance.

Connecting Marketo to Tableau

Connecting Marketo to Tableau can be achieved through the following steps:

  • Export data from Marketo: Retrieve the required metrics and dimensions from Marketo using the available APIs, export tools, or third-party applications.
  • Prepare the data: Clean, normalize, and aggregate the data to ensure compatibility with Tableau's data format requirements.
  • Import data into Tableau: Utilize Tableau's wide range of connectors and import options to bring the prepared Marketo data into the platform.
  • Create visualizations: With the Marketo data now in Tableau, design custom visualizations, reports, and dashboards to analyze and display the information in a meaningful way.
  • Schedule data updates: Set up an automated process to regularly update and refresh the Marketo data within Tableau, ensuring access to the most recent information for analysis.
  • Alternatively, use Improvado to streamline the entire process: Rather than manually connecting Marketo and Tableau, take advantage of Improvado's data extraction and load capabilities to automate the data pipeline from start to finish, saving time and resources.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting Marketo to Tableau with Improvado

Improvado is the ideal solution for connecting Marketo to Tableau, offering a seamless data pipeline that eliminates the need for manual data extraction, transformation, and loading. With Improvado's pre-built Marketo Tableau connector, users can easily access the required metrics and dimensions from Marketo and automatically import them into Tableau for analysis. Furthermore, Improvado ensures data accuracy and consistency through its advanced data transformation and normalization capabilities. This all-in-one approach simplifies the process of connecting Marketo and Tableau, allowing marketing and analytics decision-makers to focus on extracting valuable insights from their data rather than dealing with complex data integration challenges.

Summary of connection Marketo to Tableau

In summary, connecting Marketo and Tableau provides enterprise organizations with a powerful combination of marketing automation and data visualization tools that can drive data-driven marketing strategies and improve overall business performance. By leveraging Improvado's robust data pipeline capabilities, users can easily and efficiently integrate Marketo and Tableau, benefitting from the platform's scalability, customization options, high-quality customer support, and ability to process large volumes of data. Most importantly, Improvado centralizes marketing and sales data, streamlining the data integration process and empowering organizations to make data-driven decisions with confidence. To learn more about how Improvado can help connect Marketo and Tableau for your enterprise organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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