Connect Google Analytics to Tableau Without SQL

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What is Google Analytics?

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Enterprise companies benefit from using Google Analytics by accessing valuable insights into customer behavior, site performance, and marketing ROI. These insights help businesses optimize their marketing strategies, improve user experience, and ultimately drive revenue growth.

What is Tableau?

Tableau is a powerful data visualization and business intelligence tool that enables users to create interactive and shareable dashboards. It helps enterprise companies make data-driven decisions by transforming raw data into easily-understandable visualizations. Tableau's user-friendly interface and advanced analytics capabilities make it an ideal choice for organizations looking to enhance their data analysis and reporting processes.

Connecting Google Analytics to Tableau

Connecting Google Analytics to Tableau can be done in several ways, such as:

  • Using Tableau's native Google Analytics connector: Tableau offers a built-in connector for Google Analytics, allowing users to directly import data into their dashboards.
  • Exporting Google Analytics data as a CSV file: Users can export their Google Analytics data as a CSV file and then import it into Tableau for further analysis.
  • Utilizing a third-party data connector: There are several third-party data connectors available that can help users import data from Google Analytics to Tableau.
  • Creating a custom API connection: Advanced users can create a custom API connection between Google Analytics and Tableau using Google Analytics API and Tableau's Web Data Connector.
  • Using Improvado: An advanced marketing analytics platform like Improvado can simplify the process of connecting Google Analytics to Tableau by handling the data extraction, transformation, and loading process. This allows users to focus on data analysis and visualization without worrying about the technical details of data integration.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Analytics to Tableau with Improvado

Improvado is the best solution for connecting Google Analytics to Tableau because it offers a seamless integration process, eliminating the need for manual data extraction and transformation. With Improvado's data connector for Tableau Google Analytics, users can access a comprehensive list of metrics and dimensions that can be automatically extracted from Google Analytics.

Improvado also provides a scalable and customizable solution, allowing enterprise companies to process large volumes of data with ease. Additionally, Improvado centralizes marketing and sales data, making it easier for organizations to manage their data and streamline their reporting processes.

High-quality customer support is another key advantage of using Improvado. Their team of experts is always available to help users with any issues they may face during the integration process, ensuring a smooth and successful experience.

By choosing Improvado, users can leverage the data extraction and loading capabilities of the platform, making it easier to connect Google Analytics to Tableau and focus on generating actionable insights.

Summary of connection Google Analytics to Tableau

In summary, connecting Google Analytics and Tableau is essential for enterprises to optimize their marketing strategies, improve customer experience, and drive revenue growth. Improvado simplifies this process by providing a seamless, scalable, and customizable solution that handles data extraction, transformation, and visualization. With high-quality customer support, the ability to process large volumes of data, and the centralization of marketing and sales data, Improvado is the ideal choice for organizations looking to integrate Google Analytics with Tableau. To learn more about how Improvado can help your business, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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