Connect The Trade Desk to Tableau Automatically

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What is The Trade Desk?

The Trade Desk is a leading global programmatic advertising platform that enables enterprise companies to create, manage, and optimize data-driven digital ad campaigns across various channels and formats. By leveraging The Trade Desk, businesses can benefit from advanced targeting capabilities, robust reporting features, and access to a vast ecosystem of premium inventory partners. This powerful tool helps enterprises maximize their marketing ROI and gain valuable insights into their audiences.

What is Tableau?

Tableau is a widely-used business intelligence (BI) and data visualization software that simplifies the process of analyzing and visualizing large data sets. With its intuitive drag-and-drop interface, Tableau enables users to create interactive and shareable dashboards, making it easier for enterprise companies to uncover valuable insights and make data-driven decisions. The platform supports a range of data sources, allowing organizations to consolidate information from multiple systems for comprehensive analysis and reporting.

Connecting The Trade Desk to Tableau

Connecting The Trade Desk to Tableau can be accomplished through several methods:

  • Exporting data from The Trade Desk and manually importing it into Tableau: This option involves downloading raw data files from The Trade Desk and then uploading them to Tableau. However, this process can be time-consuming and requires manual intervention each time data needs to be updated.
  • Using a third-party data connector or API: There are several data connectors available that can simplify the process of linking The Trade Desk to Tableau. By leveraging these tools, users can automate data transfers and ensure that their Tableau dashboards are consistently updated with the latest information.
  • Building a custom integration: Companies with advanced technical capabilities can develop their own solutions for connecting The Trade Desk to Tableau, either by leveraging available APIs or developing an entirely custom solution. This method provides the highest degree of customization but can be resource-intensive.
  • Utilizing Improvado: Improvado offers a comprehensive solution that automates the entire process of extracting, transforming, and loading (ETL) data from The Trade Desk to Tableau. With Improvado, users can easily centralize their marketing data and visualize it in Tableau without the need for manual intervention or complex integrations.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting The Trade Desk to Tableau with Improvado

Improvado is an advanced marketing analytics platform that offers an ideal solution for connecting The Trade Desk to Tableau. By automating the entire ETL process, Improvado saves users time and resources while ensuring that their Tableau dashboards are consistently updated with the latest data from The Trade Desk. With Improvado, users can access a wide range of metrics and dimensions from The Trade Desk and easily map them to Tableau for comprehensive analysis and reporting.

Improvado's solution is highly scalable and customizable, allowing it to handle large volumes of data and adapt to the unique needs of enterprise companies. With its robust customer support and user-friendly interface, Improvado enables organizations to effectively centralize their marketing and sales data, empowering them to make data-driven decisions and optimize their advertising campaigns.

Summary of connection The Trade Desk to Tableau

In summary, connecting The Trade Desk to Tableau enables enterprise companies to unlock valuable insights and optimize their marketing efforts. By utilizing Improvado, businesses can benefit from a scalable, customizable solution that simplifies the data integration process, centralizing marketing and sales data and providing access to advanced analytics features. To learn more about how Improvado can help your organization connect The Trade Desk to Tableau, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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