Connect The Trade Desk to GoodData to Get Analysis-Ready Data

Accelerate marketing data ops: reduce time to insights with Improvado.

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What is The Trade Desk?

The Trade Desk is a leading technology platform for managing digital advertising campaigns, allowing enterprise companies to optimize their marketing strategies and maximize ROI. It provides advanced tools for programmatic ad buying, real-time bidding, and audience targeting. By leveraging The Trade Desk, enterprises can access premium inventory, gain insights into campaign performance, and make data-driven decisions to achieve their marketing goals.

What is GoodData?

GoodData is a robust business intelligence (BI) platform designed for enterprise companies to analyze, visualize, and share their data. It offers powerful analytics capabilities, customizable dashboards, and advanced reporting features, enabling businesses to gain valuable insights from their data and make informed decisions. With GoodData, enterprises can improve their data-driven decision-making, streamline their operations, and boost their overall performance.

Connecting The Trade Desk to GoodData

Connecting The Trade Desk to GoodData can be achieved through several methods, including:

  • Using The Trade Desk's API to extract data and then import it into GoodData for analysis and visualization.
  • Utilizing third-party data connector tools specifically designed for integrating The Trade Desk with GoodData, simplifying the data syncing process.
  • Exporting data from The Trade Desk in CSV or other compatible formats, and then manually importing the files into GoodData.
  • Employing ETL (Extract, Transform, Load) solutions to extract data from The Trade Desk, transform it into a format suitable for GoodData, and load it into the platform.
  • Opting for a comprehensive marketing analytics platform like Improvado to seamlessly connect The Trade Desk to GoodData, providing a more efficient and reliable integration experience.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting The Trade Desk to GoodData with Improvado

Improvado is the ideal solution for connecting The Trade Desk to GoodData, as it offers a complete data pipeline, from extraction to visualization. With Improvado, you can automatically extract a wide range of metrics and dimensions from The Trade Desk, transforming and normalizing the data to make it compatible with GoodData. This eliminates the need for manual data wrangling and ensures that your data is accurate and ready for analysis.

Moreover, Improvado's platform is built for scalability and customization, making it suitable for large enterprises with complex data requirements. Its ability to process large volumes of data and centralize marketing and sales data ensures that businesses can gain a comprehensive understanding of their marketing efforts. Additionally, Improvado offers high-quality customer support, providing guidance and assistance throughout the entire integration process.

Summary of connection The Trade Desk to GoodData

In summary, connecting The Trade Desk and GoodData allows enterprises to leverage the full potential of their marketing data, enabling them to make data-driven decisions and optimize their marketing strategies. Improvado offers a seamless, scalable, and customizable solution for this integration, ensuring that businesses can easily visualize and analyze their The Trade Desk data in GoodData. With Improvado's platform, enterprises can benefit from efficient data processing, centralized marketing and sales data, and exceptional customer support. To learn more about how Improvado can help you connect The Trade Desk to GoodData, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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