Connect Twitter to GoodData to Streamline Marketing Analytics

Streamline marketing decision-making with Improvado.

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What is Twitter?

Twitter is a popular social media platform that allows users to share messages, images, and videos in real-time. Enterprise companies benefit from using Twitter by engaging with customers, promoting their brand, and monitoring trends. Twitter's analytics features also provide valuable insights into audience behavior, campaign performance, and more, empowering businesses to make data-driven decisions.

What is GoodData?

GoodData is a powerful cloud-based business intelligence and data visualization platform. It enables enterprise companies to transform raw data into actionable insights through customizable dashboards, advanced analytics, and machine learning capabilities. By leveraging GoodData, businesses can improve decision-making, optimize operations, and drive innovation.

Connecting Twitter to GoodData

To connect Twitter to GoodData, follow these steps:

  • Create a Twitter Developer Account and apply for an API key to access Twitter data.
  • Choose a method to extract data from Twitter, such as using a third-party tool or writing custom code.
  • Store the extracted Twitter data in a database or data warehouse that is compatible with GoodData.
  • Transform and normalize the Twitter data to ensure it is in the right format for GoodData.
  • Use the GoodData data connector to link your Twitter data source to your GoodData account.
  • Configure the data connector to import data from Twitter to GoodData, setting up the desired metrics and dimensions.
  • Create custom reports and dashboards in GoodData to visualize and analyze your Twitter data.
  • Consider using Improvado, an advanced marketing analytics platform, to streamline the entire process of connecting Twitter to GoodData.

Improvado offers a complete data pipeline solution, covering data extraction, transformation, and normalization, as well as data visualization. By using Improvado, you can simplify and automate the process of connecting Twitter to GoodData, saving time and resources.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Twitter to GoodData with Improvado

Improvado is the best solution for connecting Twitter to GoodData for several reasons:

  • Scalability: Improvado can handle large volumes of data, making it suitable for enterprise companies.
  • Customization: You can tailor metrics and dimensions according to your specific needs. Improvado offers a wide range of pre-built options and the ability to create custom ones.
  • High-quality customer support: Improvado provides dedicated support to ensure seamless integration and ongoing success.
  • Centralization: Improvado allows you to combine marketing and sales data from multiple sources, enabling a holistic view of your business performance.

By choosing Improvado, you can streamline the process of connecting Twitter to GoodData and unlock valuable insights from your data.

Summary of connection Twitter to GoodData

In summary, connecting Twitter and GoodData enables businesses to leverage the power of social media analytics and data visualization for improved decision-making. By using Improvado, you can simplify and automate this process, benefiting from scalability, customization, high-quality customer support, and the ability to process large volumes of data. Additionally, Improvado centralizes your marketing and sales data, providing a comprehensive view of your business performance. To learn more about how Improvado can help you connect Twitter to GoodData, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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