Improvado is an ETL platform that extracts data from Twitter, transforms it, and seamlessly loads the results to Looker. Speed up your decision-making processes and quickly implement optimizations without wasting time crunching the data.
Use Improvado’s data transformation tool to perform both simple and complex data transformations to fit your business needs.
Simply connect data warehouse to Improvado and start building data pipelines faster, without any code. Anyone who knows Excel can build scalable data pipelines in data warehouse.
Control what creatives are being run or monitor them on your dashboard. Streaming active creatives directly to your database presents many opportunities to increase your marketing efficacy.
Every platform uses different words to describe its metrics. What one platform calls “impressions” another calls “imps” and another calls “views.” This is a major hassle for marketers who want to combine and analyze the data they’ve gathered from multiple platforms. Instead of diving into analytics, they waste 90% of their time just preparing the data for analysis, resulting in hours of productive time lost.
With Improvado, you get analysis-ready data with unified naming across all platforms. You always have access to the raw data and unified reports should you need them. This flexibility allows you to get answers faster and uncover more valuable insights.
You are not only getting access to the most advanced and innovative marketer-focused reporting software but also unparalleled customer experience, including:
Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise. Improvado provides a link to more than 200 data sources and connects them with just a few clicks.
Improvado’s approach offers data consolidation on the fly. Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
Connect multiple data sources and analyze them as if they were a single virtual database. You can use Improvado Smart Data Warehouse or connect your own Google BigQuery, Amazon S3, Amazon Redshift, etc.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models, populate the enterprise data warehouse, manage your processes, or use it together with the Improvado Mapping Tool.
Twitter is a popular online social networking as well as news service. It enables users to read, post and send short messages (140 characters in length) called "tweets". People frequently post Tweets, which can contain photographs, links, videos, and text. Note that these messages are posted to your Twitter profile, sent to your Twitter followers, and are also easily searchable on Twitter search. Although registered users can both read and post tweets, unregistered users only have access to read. Twitter allows its users access through the website interface, the mobile app, and SMS. Twitter also allows marketers and business brands to advertise on its incredibly popular platform. You can capture data about popular retweets, content, social shares and a lot more for advanced analytics.
Looker is a popular analytics tool that helps bring data and business teams together by making it quick and easy for everyone to explore and comprehend the data which drives business. Looker Analytics can integrate with any SQL database and data warehouse, like Greenplum and Amazon Redshift. From agile startups to large corporations, savvy companies can easily leverage Looker's amazing analysis capabilities to monitor the overall health of their businesses and also make more data-driven and sound decisions. Looker is great as it lets companies access, describe, control, explore, and visualize all their data across any web browser, on any device. Looker can help companies of all sizes use data to drive their business activities and decisions in the right direction.