Connect Twitter to Looker for Insightful Visualizations

Improvado: your fast lane to seamless marketing data integration.

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What is Twitter?

Twitter is a popular social media platform that allows users to post short messages called "tweets" and interact with others. For enterprise companies, Twitter provides a valuable channel for promoting products, sharing company news, and engaging with customers. By analyzing Twitter data, businesses can gain insights into customer preferences, campaign performance, and market trends, enabling them to make data-driven decisions and improve their marketing strategies.

What is Looker?

Looker is a powerful business intelligence (BI) and data visualization platform that helps enterprises make sense of their vast amounts of data. By connecting to various data sources, Looker enables companies to create customizable dashboards, reports, and visualizations, providing a unified view of business performance. With Looker's advanced analytical capabilities, businesses can uncover valuable insights, identify trends, and make data-driven decisions, driving growth and efficiency in their operations.

Connecting Twitter to Looker

Connecting Twitter to Looker can be achieved through several methods, such as:

  • Using Looker's built-in Twitter data connector, which allows you to easily connect your Twitter account and import data directly into Looker.
  • Exporting Twitter data as a CSV or JSON file, and then uploading it to Looker for further analysis.
  • Using a third-party data integration tool, such as Zapier or Stitch, to automate the process of syncing Twitter data with Looker.
  • Developing a custom script or application to extract data from Twitter's API and load it into Looker, using a programming language such as Python or R.
  • Utilizing Improvado, an advanced marketing analytics platform, to extract, transform, and normalize your Twitter data, ensuring seamless integration with Looker. With Improvado's data extraction and load capabilities, you can easily link Twitter to Looker without the need for complex coding or manual data manipulation.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Twitter to Looker with Improvado

Improvado offers the most efficient and customizable solution for connecting Twitter to Looker. As a comprehensive marketing analytics platform, Improvado simplifies the process of extracting data from various sources, including Twitter, and transforming it into a compatible format for Looker. With its robust metrics and dimensions library, businesses can easily access and analyze a wide range of Twitter data in Looker. In addition, Improvado's platform is highly scalable, capable of handling large volumes of data, and customizable to meet the unique needs of enterprise users.

Improvado's exceptional customer support team is available to provide assistance throughout the entire process, ensuring a seamless integration between Twitter and Looker. Furthermore, Improvado offers a centralized solution for managing and analyzing marketing and sales data, enabling businesses to gain a complete view of their performance across various channels and platforms.

Summary of connection Twitter to Looker

In summary, connecting Twitter to Looker is vital for enterprises looking to analyze and visualize their social media data. While there are various methods to achieve this integration, Improvado provides the most efficient and customizable solution, with a comprehensive metrics and dimensions library, scalability, and exceptional customer support. By centralizing marketing and sales data, businesses can uncover insights, drive growth, and make data-driven decisions. To learn more about how Improvado can help you connect Twitter to Looker, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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