Connect The Trade Desk to MS Excel for Unbiased Marketing Insights

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What is The Trade Desk?

The Trade Desk is a leading programmatic advertising platform that enables enterprises to target specific audiences and optimize their digital advertising strategies. Large organizations benefit from using The Trade Desk by gaining access to advanced targeting capabilities, real-time bidding, and detailed performance analytics. This helps them create more effective marketing campaigns and achieve better results.

What is MS Excel?

MS Excel is a popular spreadsheet software used by enterprises to manage, analyze, and visualize data. The versatility of MS Excel allows companies to easily create custom reports, streamline data analysis, and make data-driven decisions. With its rich features and widespread adoption, MS Excel has become an essential tool for businesses to store, manipulate, and visualize their data.

Connecting The Trade Desk to MS Excel

Connecting The Trade Desk to MS Excel can be achieved in several ways:

  • Manual export: Download raw data from The Trade Desk as a CSV file and import it into MS Excel. This is a time-consuming process and requires regular updates to keep the data current.
  • API integration: Develop a custom script to connect The Trade Desk's API with MS Excel. This requires programming expertise and may require ongoing maintenance to accommodate changes in The Trade Desk's API.
  • Data connector tools: Use third-party tools like Microsoft Power Query or external data connectors to link The Trade Desk data to MS Excel. These tools often require configuration and may have limitations in terms of data transformation and normalization.
  • Improvado: This advanced marketing analytics platform offers a complete data pipeline solution, from data extraction to data visualization, making it the most efficient way to connect The Trade Desk to MS Excel.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting The Trade Desk to MS Excel with Improvado

Improvado is the best solution for connecting The Trade Desk to MS Excel because it streamlines the entire data pipeline process. With Improvado, you can easily extract data from The Trade Desk, transform and normalize it, and visualize it in MS Excel. The platform offers a wide range of metrics and dimensions that can be automatically extracted, ensuring that you always have access to the most relevant data. Additionally, Improvado's scalability and customization options make it suitable for large enterprises, while its high-quality customer support ensures that any issues are resolved quickly and efficiently.

Summary of connection The Trade Desk to MS Excel

In summary, connecting The Trade Desk and MS Excel is crucial for enterprises to access, analyze, and visualize their marketing data. Improvado offers a comprehensive solution that simplifies this process, allowing companies to focus on making data-driven decisions. By using Improvado, businesses can benefit from scalability, customization, high-quality customer support, the ability to process large volumes of data, and centralize their marketing and sales data. To learn more about how Improvado can help your organization, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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