Connect Amazon DSP to MS Excel for Unbiased Marketing Insights

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What is Amazon DSP?

Amazon DSP is a demand-side platform that allows enterprise companies to programmatically buy display, video, and audio ads across various channels. By leveraging Amazon's extensive customer data, companies can target their ads more effectively and optimize their marketing campaigns, resulting in higher return on ad spend and improved customer engagement. Amazon DSP provides enterprises with powerful tools for audience targeting, real-time bidding, and reporting, making it an invaluable resource for large-scale marketing efforts.

What is MS Excel?

MS Excel is a widely-used spreadsheet software that enables enterprise companies to store, analyze, and visualize large volumes of data. Excel offers a range of tools for data manipulation, calculations, and visualization, making it an essential tool for many businesses. Its ease of use and versatility make it an ideal choice for data analysis and reporting in various industries, including finance, marketing, and sales. With Excel, large enterprises can gain valuable insights into their operations and make informed decisions to drive growth.

Connecting Amazon DSP to MS Excel

There are several ways to connect Amazon DSP to MS Excel:

  • Manual export: Export data from Amazon DSP in CSV format, and then import the CSV file into MS Excel. This method requires manual effort and may not be efficient for large volumes of data.
  • API integration: Develop custom scripts to pull data directly from Amazon DSP's API and insert it into MS Excel. This method requires technical expertise and may be time-consuming to implement and maintain.
  • Third-party tools: Utilize existing data connectors or integrations available in the market. These tools can automate the data extraction and import process, making it easier to maintain and scale. However, they may require additional costs and configuration efforts.
  • Improvado: As an advanced marketing analytics platform, Improvado can simplify the process of connecting Amazon DSP to MS Excel. With its complete data pipeline solution, Improvado can efficiently extract, transform, and normalize data from Amazon DSP and load it into MS Excel for analysis and visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amazon DSP to MS Excel with Improvado

Improvado offers the best solution for connecting Amazon DSP to MS Excel due to its comprehensive data pipeline capabilities, which include data extraction, transformation, normalization, and visualization. With Improvado, enterprises can easily access all relevant metrics and dimensions from Amazon DSP and seamlessly integrate them into MS Excel for further analysis.

Improvado's platform is built for large enterprises, ensuring scalability and customization to meet the unique needs of each organization. Its high-quality customer support guarantees a seamless onboarding process, while the platform's ability to process large volumes of data ensures that even the most extensive marketing campaigns can be analyzed efficiently. The platform also enables organizations to centralize their marketing and sales data, making it easier to track performance and make data-driven decisions.

Summary of connection Amazon DSP to MS Excel

In summary, connecting Amazon DSP to MS Excel is essential for enterprise companies looking to analyze and visualize their ad campaign data. Improvado offers a comprehensive solution that simplifies this process, providing scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data, organizations can make informed decisions to drive growth. To learn more about connecting Amazon DSP and MS Excel with Improvado, book a call today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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