How to Connect Google DV360 (Google Display & Video 360) to MS Excel

Google DV360, or Google Display & Video 360, is an integrated platform designed to help large enterprises manage their digital advertising campaigns. It combines various advertising tools and technologies to streamline the ad planning, buying, and measurement process. By using Google DV360, enterprise companies can benefit from better targeting, more efficient ad spend, and improved campaign performance.

MS Excel is a powerful spreadsheet program that is widely used by enterprise companies for data analysis, financial reporting, and much more. Its robust features, including built-in formulas, data visualization tools, and customizable templates, make it an invaluable asset for decision-makers across various industries. By using MS Excel, organizations can streamline their data management processes and make more informed decisions.

Linking Google Display & Video 360 (DV360) with Microsoft Excel simplifies your data management by removing the need for manual handling. Follow these steps to establish a seamless connection:

• Authenticate via API and grant necessary data access rights
• Define how data fields correspond and outline transformation guidelines
• Arrange for automatic, recurring data updates
• Keep track of data accuracy and key performance indicators
• Develop tailored dashboards and detailed reports

By combining these tools, you gain immediate analytical insights, minimize repetitive tasks, and achieve consolidated visibility across your marketing channels.

Improvado takes the headache out of linking Google DV360 (Display & Video 360) with MS Excel by offering a zero-code platform that tackles every technical hurdle for you. Here’s how Improvado delivers value:

• Ready-to-go connectors that instantly align your data fields
• Continuous, up-to-the-minute syncing and performance tracking
• Integrated tools for reshaping data and verifying accuracy
• Robust security measures and full compliance for the enterprise
• Around-the-clock assistance and upkeep

With Improvado, there’s no need to write custom scripts. You’ll cut integration time from several weeks down to just days, all while enjoying dependable, uninterrupted data transfers.

Combining Google Display & Video 360 (DV360) with Microsoft Excel transforms data management, driving tangible business results and strategic gains. Highlights of this integration are:

• Boosting analytical efficiency by 2 to 3 times
• Nearly eradicating data inconsistencies, reaching a 99% reduction
• Cutting down manual report generation by three-quarters
• Accelerating insight delivery up to five times faster through consolidated data

Most companies realize a return on investment in just three months, thanks to a 75% decrease in reporting efforts and significantly quicker access to actionable insights.