Connect Google DV360 (Google Display & Video 360) to MS Excel to Get Analysis-Ready Data

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What is Google DV360 (Google Display & Video 360)?

Google DV360, or Google Display & Video 360, is an integrated platform designed to help large enterprises manage their digital advertising campaigns. It combines various advertising tools and technologies to streamline the ad planning, buying, and measurement process. By using Google DV360, enterprise companies can benefit from better targeting, more efficient ad spend, and improved campaign performance.

What is MS Excel?

MS Excel is a powerful spreadsheet program that is widely used by enterprise companies for data analysis, financial reporting, and much more. Its robust features, including built-in formulas, data visualization tools, and customizable templates, make it an invaluable asset for decision-makers across various industries. By using MS Excel, organizations can streamline their data management processes and make more informed decisions.

Connecting Google DV360 (Google Display & Video 360) to MS Excel

Connecting Google DV360 to MS Excel can be done in several ways. These include:

  • Manually downloading data from Google DV360 and importing it into MS Excel using CSV or Excel files.
  • Using a third-party connector tool that integrates with both Google DV360 and MS Excel to automate the data import process.
  • Utilizing Google Ads Scripts to create an automated data export from Google DV360, which can then be imported into MS Excel.
  • Creating a custom API integration between Google DV360 and MS Excel to directly sync data between the two platforms.
  • Using a data extraction and load (EL) tool, such as Improvado, which can simplify the process of connecting the data source to the desired destination.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google DV360 (Google Display & Video 360) to MS Excel with Improvado

Improvado is the best solution for connecting Google DV360 to MS Excel because it offers a seamless data integration experience. With Improvado, you can easily extract data from Google DV360 and load it directly into MS Excel without any manual intervention. The platform supports a wide range of metrics and dimensions that can be automatically extracted from Google DV360 and imported into MS Excel. This makes it easier to manage, analyze, and visualize your marketing data in a familiar environment.

Furthermore, Improvado's advanced data transformation and normalization features enable organizations to process and consolidate data from multiple marketing and sales platforms in an efficient and organized manner. It also offers a high level of customization, allowing users to create custom reports and dashboards tailored to their specific needs. This makes Improvado the ideal solution for businesses that require a scalable and flexible data connector for MS Excel and Google DV360.

Summary of connection Google DV360 (Google Display & Video 360) to MS Excel

In summary, connecting Google DV360 and MS Excel using Improvado is a smart decision for large enterprises looking to streamline their marketing data management processes. This advanced marketing analytics platform offers scalability, customization, high-quality customer support, and the ability to process large volumes of data. It also helps organizations centralize their marketing and sales data, leading to better decision-making and improved campaign performance. To learn more about how Improvado can help you integrate Google DV360 with MS Excel, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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