How to Connect Amazon DSP to Tableau

Amazon DSP (Demand-Side Platform) is a programmatic advertising solution that allows brands to buy display and video ads both on and off Amazon. It enables advertisers to reach audiences using Amazon’s rich first-party shopping and browsing data. Companies use Amazon DSP to expand beyond the marketplace, running targeted campaigns across apps, websites, and streaming services. With precise targeting, flexible campaign controls, and transparent reporting, Amazon DSP helps brands increase awareness, re-engage shoppers, and drive sales in a scalable, data-driven way.

Tableau helps businesses transform large datasets into interactive visualizations that drive better understanding and communication. Its intuitive drag-and-drop interface makes it easy to create dashboards that reveal patterns and insights. Organizations adopt Tableau to track campaign performance, analyze customer behavior, and monitor business outcomes. With its wide range of integrations, Tableau connects data from spreadsheets, databases, and cloud services. As a destination, Tableau ensures that insights from diverse systems are consolidated into a single analytics environment, enabling smarter, faster decision-making.

Linking Amazon DSP with Tableau enhances your data management by automating workflows and removing tedious manual tasks. Follow these steps to seamlessly connect the two platforms:

• Establish API credentials and define access rights
• Design data mapping and apply transformation guidelines
• Automate regular data updates through scheduling
• Track data accuracy and analyze performance indicators
• Build tailored dashboards and comprehensive reports

By uniting these tools, you gain instant analytical capabilities, lower manual labor, and achieve cohesive, cross-platform visibility into your data.

Improvado offers a code-free way to link Amazon DSP with Tableau, taking care of every technical detail behind the scenes. Here’s what you get:

• Ready-to-use connectors that automatically align and map your data
• Continuous, real-time syncing paired with proactive monitoring
• Native tools for transforming information and validating its accuracy
• Top-tier security measures and full compliance for enterprise environments
• Around-the-clock support and upkeep

With Improvado, you skip custom development projects, slash integration schedules from several weeks down to just a few days, and enjoy a dependable, uninterrupted data pipeline.

Connecting Amazon DSP to Tableau unlocks powerful results and a distinct competitive edge. By joining forces, businesses can expect:

• Analytical output that’s up to three times more efficient
• Virtually all data inconsistencies eradicated—up to 99% accuracy
• Manual reporting efforts slashed by three-quarters
• Insights delivered five times faster thanks to harmonized data

Most companies recognize a return on investment in less than three months, driven by streamlined reporting and accelerated decision-making made possible through unified information.