Connect CallTrackingMetrics to Tableau to Get Analysis-Ready Data

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What is CallTrackingMetrics?

CallTrackingMetrics is a powerful marketing analytics platform that enables enterprise companies to track and analyze phone call data from various marketing campaigns. By leveraging CallTrackingMetrics, businesses can gain valuable insights into their marketing efforts, optimize their advertising budget, and improve customer interactions. This platform is especially useful for large enterprises, as it allows them to monitor and analyze large volumes of data, helping them make more informed decisions.

What is Tableau?

Tableau is a leading business intelligence (BI) and data visualization tool that is widely used by enterprise companies to analyze, visualize, and share data across their organizations. With its user-friendly interface and powerful analytical capabilities, Tableau enables decision-makers to quickly identify patterns and trends in their data and make data-driven decisions. By using Tableau, organizations can effectively communicate complex data to stakeholders, improve overall efficiency, and drive better business outcomes.

Connecting CallTrackingMetrics to Tableau

Connecting CallTrackingMetrics to Tableau can be achieved in several ways:

  • Export data from CallTrackingMetrics in CSV format and then import the data into Tableau.
  • Utilize the CallTrackingMetrics API to create a custom data connector for Tableau, allowing for a more seamless integration.
  • Use third-party tools or services that specialize in data integration and can facilitate the connection between CallTrackingMetrics and Tableau.
  • Choose Improvado, an advanced marketing analytics platform that can not only extract and load data from CallTrackingMetrics to Tableau but also transform and normalize the data, ensuring it is ready for analysis and visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting CallTrackingMetrics to Tableau with Improvado

Improvado is the best solution for connecting CallTrackingMetrics to Tableau, as it provides a complete data pipeline from data extraction to visualization. It simplifies the process by automatically extracting metrics and dimensions from CallTrackingMetrics and normalizing the data, ensuring it is compatible with Tableau. This means that businesses can bypass the need for manual data manipulation or custom coding, saving time and resources.

Furthermore, Improvado is built for large enterprises, allowing it to handle vast volumes of data and deliver a scalable and customizable solution. Additionally, Improvado provides excellent customer support, ensuring that clients receive the assistance they need to make the most of their marketing data.

Summary of connection CallTrackingMetrics to Tableau

In summary, connecting CallTrackingMetrics to Tableau is made simple and efficient with Improvado. This advanced marketing analytics platform offers scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data, businesses can quickly visualize and analyze their data in Tableau, leading to better decision-making and improved business outcomes. To learn more about how Improvado can help your organization integrate CallTrackingMetrics with Tableau, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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